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Digital Marketing Specialist

2 weeks ago

Brisbane, Australia Ramsay Health Care Full time

Play a pivotal role in bringing Ramsay's digital engagement strategy to life

As a Digital Marketing Specialist, you will harness customer and data insights to drive key projects and ensure that day-to-day digital marketing activities not only meet but exceed growth and brand awareness targets across Ramsay brands and services.

Collaborating closely with marketing, communications, and digital/data teams, you will meticulously plan, execute, and optimize Ramsay's digital marketing initiatives.

Your expertise will be instrumental in elevating Ramsay's digital presence.

**What’s on offer?**
- Full-time, fixed term 12 month contract
- Position based in Brisbane
- Flexibility Hybrid working arrangements
- Be part of a caring and constructive organisation culture
- Have your unique strengths recognised and valued

**Key Role Accountabilities**
- Assist with the development and execution of the digital marketing strategy
- Help grow the online profile of our key services both locally and nationally through engaging experience
- Work closely with the Digital and Data team to coordinate and drive website improvements, making it easier for customers and stakeholders to engage with Ramsay
- Work collaboratively with the Marketing team to execute communication strategies where digital is integrated into consumer touch points
- Review and maintain up-to-date facility information on-site (eg websites) and off-site (eg Google My Business listings)
- Utilise web analytics tools (such as Google Analytics, Google Tag Manager and Looker Studio) to track, measure and report on the performance of websites and digital marketing campaigns
- Ensure published information remains up-to-date and relevant
- Assist with testing of website updates and improvements

**Key Skills and Experience**
- At least 3 years’ experience in a similar role
- Experience developing online content and improving customer experience to increase customer engagement and satisfaction
- Experience using a website content management system (such as Sitecore or Optimizely)
- Strong understanding of SEO and SEM
- Demonstrated experience with Google tools - Google analytics, Google tag manager and Looker Studio Experience
- Marketing or related degree/qualification will be _highly regarded _

Overall, you demonstrate business acumen and commercial awareness. Your ability to efficiently manage multiple projects and tasks, collaborating seamlessly with a diverse range of stakeholders across business will be key to your success.

**About Us**

Ramsay Health Care, a global operator of private hospitals and primary care clinics with 73 Australian sites employing over 30,000 people. We have been focused on delivering high-quality patient care and practising the Ramsay Way philosophy of ‘**_People Caring for People’_** since 1972.

We believe in a bright future for our company and for every one of our employees - our wellbeing initiatives and learning and development programs have seen us grow as an industry leader and sought after employer.

We offer a great range of benefits for employees including:

- Internal peer nominated awards (as well as Ramsay’s National awards),
- Access counselling, wellbeing services, legal and financial assistance
- We encourage and offer assistance and support for professional development
- A genuine commitment to family friendly practices and flexible working arrangements
- Hospital, Allied Health & Pharmacy discounts

**Requirements**:

- Must be **vaccinated against Covid-19, **a vaccine approved by the Australian Technical Advisory Group on Immunisation

**To Apply**

Applications Close Sunday 3rd December