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Marketing Automation Specialist

2 weeks ago

Brisbane, Australia Just Digital People Full time

Work with an incredible team at an exciting stage of their journey
- Salesforce Marketing Cloud or Braze experience required
- $15,900/year salary sacrifice

**About the role**

**Key responsibilities**:
**Marketing Automation Strategy, Roadmap & Backlog**
- Collaborate with Health Services to comprehend their strategy and direction and the role of marketing automation in bringing their strategy and experience to fruition.
- Create and maintain a 6 - 12-month plan of action based on the Health Services team's priorities and needs.
- Identify system enhancements (such as data integrations and preferences) that support the Health Services lifecycle and campaign plans.

**Campaign Development & Optimization**
- Work with the Health Services experience team to define the experience strategy for key stages of the Health Services lifecycle (e.g., newly diagnosed, displaying symptoms) and promote the utilization of new digital service platforms.
- Evaluate the contribution of different channels in implementing the campaign or journey, including eDM, SMS, Health Services Clinicians, and Direct Mail.
- Monitor campaign performance to make optimization decisions.

**Campaign Reporting & Measurement**
- Collaborate with analytics to create campaign reports that measure the performance of lifecycle journeys and Health Services campaign activities.
- Assess performance and identify opportunities to enhance Health Service campaign and journey activities.
- Share insights and performance metrics with the Health Services team and provide recommendations for activity optimization.

**Best Practice and Platform Expertise**
- Stay updated on product enhancements on the Salesforce platform and explore ways to leverage new features for improved campaign performance.

**Some Expected Outcomes**:

- Attainment of core KPIs for Health Services activity (e.g., digital platform utilization and member sign-ups, audience growth).
- Enhancement of key experience metrics for Health Services (as measured by surveys).
- Establishment of a comprehensive reporting framework to measure Health Services campaign and journey activities.

**A bit about you**:

- Tertiary degree qualified in commerce, marketing or digital.
- 3+ years’ experience in lifecycle marketing roles
- Strong attention to detail
- Demonstrable ability to work cross-functionally and partner with other teams to drive and deliver key outcomes
- Knowledge and experience leveraging the Salesforce marketing cloud platform

**The company**

Our client are a leading not-for-profit in Brisbane

**Perks**:

- Hybrid working (3 days in the office, 2 days at home)
- $15,900 a year of tax-free salary sacrifice
- A competitive salary
- Work with a genuinely lovely and caring team

Please submit your CV if this sounds like a good fit