Marketing Automation Specialist

10 hours ago

Brisbane, Queensland, Australia beBeeCampaignDeveloper Full time $100,000 - $130,000
Campaign Developer Role

We are seeking a skilled Campaign Developer and Analyst to migrate complex campaigns from our existing platform to a new Marketing Automation Platform supported by a new data model.

Key Responsibilities:
  • Understand existing campaigns within the current platform (Adobe Campaign Standard).
  • Translate them to the new platform (Braze) using the new data model.
  • Liaise with stakeholders regarding changes to campaigns necessitated by the platform and data model change.
  • Build campaigns in the new platform to a meticulous standard of accuracy.
  • Perform quality controls on your work and the work of others.

This is a long-term contract.

Your Impact:
  • Campaign development and automation.
  • Timely and accurate delivery of campaigns.
  • Develop complex best practice multi-channel workflows.
  • Manage and maintain campaign automation and work with stakeholders to ensure campaign delivery capability is maintained at the level required by the business.
  • Note: email creation, digital content, copy, and creative are not an accountability of this role and will be carried out by other teams.
Tracking and Performance:
  • Set up performance measures in all campaigns.
  • Advise key stakeholders on how to best measure campaign objectives.
  • Automation of report delivery for ongoing campaigns.
Data Quality and Processes:
  • Ensure that platform-generated data is of the highest possible standard, consistent, and complete, and in line with documented processes and procedures.
  • Creation and management of individual campaign run sheets and technical documentation and procedures.
Campaign Compliance:
  • All campaigns are designed and executed in a manner that is fully compliant with Australian Privacy and SPAM acts.
Requirements:
  • Experience with Braze is preferred; however, experience with any enterprise-grade marketing automation platforms is still advantageous.
  • Experience using SQL for data handling, extraction, and manipulation.
  • Experience in banking, finance, or insurance is preferred.
  • An understanding of digital consent and privacy legislation.

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