Public Relations, PR Specialist

**Introduction**:
**About Guide Dogs Victoria**:
Guide Dogs Victoria is a leader in breaking down barriers that enable people to live life without limits. We specialise in providing high quality and safe services and supports to people living with low vision or blindness and other disabilities. We are one of Australia’s most trusted charity and an employer of choice in the disability and aged care sectors. We recognise and celebrate the diversity of our employees and volunteers and the benefits this brings to our organisation. Our people enjoy an inclusive and culturally safe work environment free from all forms of discrimination. Guide Dogs Victoria is a place where talent is recognised and innovation is encouraged.
**Description**:
**About the Role**:
As the PR Specialist at Guide Dogs Victoria, you will lead strategic public relations initiatives, elevating the brand's presence and fostering strong connections with key media, stakeholders, and the community. You’ll manage end-to-end PR campaigns, support major events, and collaborate closely with internal teams and our external partners to ensure our messaging reflects the impactful work Guide Dogs Victoria does for people with low vision or blindness. This role requires a proactive, highly organised PR professional with a passion for storytelling, exceptional media relations skills, and a strong strategic mindset. This position reports to the Marketing Campaigns Manager and works closely with other members of the Marketing team and organisation.
- Strategic PR Planning.
- Media Relations.
- Content Creation.
- Campaign Collaboration.
- Event Support.
- Stakeholder Engagement.
- Issues and Crisis Management.
- Data-Driven Insights.

**Skills and Experiences**:
**About You**:
**Qualifications**:

- Minimum 5-7 years in PR roles, ideally within the nonprofit, health, or community services sector. Strong experience in media relations in Victoria and integrated campaign work is essential.
- Degree in Public Relations, Communications, Journalism, or a related field.
- Experience with social media strategy and the digital landscape, understanding how to amplify PR efforts online.
- Comfort in a fast-paced, dynamic environment with a willingness to adapt to changing priorities.
- Established relationships within the media landscape, particularly in Victoria, with a proven record of securing impactful media coverage.
- Exceptional written and verbal communication skills, with the ability to create clear, compelling narratives that reflect Guide Dogs Victoria’s mission and values.
- A proactive thinker who can anticipate potential PR opportunities and risks, with a solutions-focused approach to challenges.
- Genuine interest in supporting people with low vision or blindness and in representing the mission and values of Guide Dogs Victoria.

Personal Attributes
- Mature and professional approach and presentation.
- Presents people with a disability positively and educate others in the community.
- Demonstrates confidentiality and diversity awareness.
- Is outcome focussed and follows through with commitments.
- Is flexible: adapts to changing circumstances, and prioritises work and addresses what is important.
- Is collaborative: works with others to achieve common goals, and engenders teamwork.
- Works effectively with Volunteers.
- Manages time and uses tools effectively to assist with planning and organising.
- Adopts personal accountability in own role.
- Maintains organisation’s image and reputation in context of own role
- Demonstrates commitment to live the Values of Guide Dogs Victoria.
- Able to manage the physical demands and requirements of the job - occasional ‘out of business hours’ work may be required.