
Category Development Manager
2 weeks ago
**The Role**
Sanitarium is seeking an enthusiastic and motivated Category Development Manager to join our team at Berkeley Vale. In this role you will have the opportunity to work with a great team of professionals & Australia’s leading retailers in delivering some of the country’s most iconic food brands to households across Australia.
This is a customer facing, insight-based role. Reporting to the Senior Category Development Manager you will be responsible for:
- Developing & embedding our strategic ambitions with internal and external customers.
- Utilise your strong analytical expertise in using comprehensive shopper, consumer and category analytics, turning vision into reality, delivering category growth, revenue & profit opportunities for both Sanitarium and our retail partners.
- Collaborate with the sales, category and marketing teams in the use of fact-based category, consumer and shopper insights to develop category vision and strategies to unlock profitable growth.
- Build strong relationships with internal & external stakeholders in order to understand business needs and translate into customer-centric Category Growth Drivers using best practice processes and tools.
- Develop Point of Purchase vision for your categories by shopping mission, channel & by customer, inclusive of specific strategies for the growing e-commerce channel.
- Contribute to the category review process, providing detailed category performance metrics, growth opportunities along with comprehensive range & space recommendations that deliver on these growth objectives.
- Be involved in annual business planning processes as it relates to the category, brand plans and key initiatives.
- Work collaboratively, through joint business planning, with retailers to set strategic direction, unlocking growth opportunities for priority categories and accounts.
- Monitor performance of category product portfolio, including competitors ranges, to ensure product strategy is optimal.
- Provide input into NPD process, assisting in setting of goals and objectives for new products and supporting go to market strategies.
**Skills & Experience**
The successful applicant will have the following skills and experience:
- Strong analytical skills
- Relationship management experience
- Advanced skills in Microsoft Excel & PowerPoint
- Strong commercial acumen
- FMCG experience is advantageous but not essential
**Our Culture**
At Sanitarium we acknowledge that for us to be truly successful and sustainable our people, our values and our philosophy need to be at the forefront of what we do. We are passionate about fostering an environment in which you can flourish and grow, where you feel valued and know that you can make a difference.
**About Sanitarium**
Sanitarium believes in the potential of every Australian to live well. That’s why everything we do - from the foods we create, to our role in the community and how we care and develop our staff - is guided by this philosophy. We are Australian owned, and we are also proud to produce some of Australia’s’ most loved products from the favourite Aussie breakfast cereal Weet-Bix, to the nutritious on-the-go liquid breakfast drink UP&GO and the category leader in non-dairy milks, So Good. Not only do we have great products, but we have great teams behind them. We love what we do, we’re constantly evolving and, where there’s a chance to learn or try something new, we roll up our sleeves. There’s never a dull moment We are an organisation driven by our mission, vision, and values.
**The Benefits**
- 4.5-day work week / Half-day Fridays
- Access to a range of workplace health and wellbeing initiatives
- Salary sacrifice options
- Achievement awards and recognition programs
- Continuous learning and development opportunities
- Study assistance to support role requirements
- Staff store and canteen
- Discounted travel insurance for leisure bookings
- Opportunity to contribute to community initiatives
**How to Apply
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