Social Media Coordinator

1 week ago


Brisbane, Australia Beginning Boutique Full time

Throwback to the year 2008, way back when online shopping wasn’t even a thing (can you believe that?) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a 21st birthday trip to Paris, Sarah returned with an idea to do just that 15 years later, Beginning Boutique is the go-to online destination for all your weekend event needs That’s right - if you’ve got a ticket to it, we’ve got an outfit for it
Based in Brisbane, Australia, we’re looking for excellent people to join our expanding team. We love people who love what they do, push boundaries and strive for personal excellence. If this sounds appealing, then hey, hello, we’d totally love to meet you.

**Overview**:
Your role is to build the Beginning Boutique community on multiple social media channels. You will drive not only social community but strive to find ways to continue to get people looking at, viewing, buying and loving our product. You will assist with a variety of different channels and prioritise and create content for each channel accordingly. You will actively seek out opportunities to explore new channels or new features of channels. You will help execute strategies and drive key KPIs on each channel as part of your everyday role.

**Responsibilities**:

- **Brand Alignment**: Ensure all social media aligns with the brand's pillars, tone, and customer preferences.
- **Content Strategy**: Collaborate with the Social Team on monthly plans, including campaigns, events, and launches.
- **Content Creation**: Produce and schedule content across channels, including shooting, editing, and copywriting, adhering to brand guidelines.
- **Trend Integration**: Identify and implement trends to create engaging, "thumb-stopping" content.
- **Event Support**: Capture content at shoots and events for social channels.
- **Competitor Analysis**: Monitor competitors and share updates on trends, algorithms, and platform changes.
- **Trend Forecasting**: Track fashion and social trends locally and globally, collaborating with the team to anticipate future opportunities.

**Requirements**:
To be successful in this role you will need to have the following
- Marketing degree, or similar
- Content creation, planning and management across social channels
- Intermediate excel skills
- Intermediate graphic design skills - Canva or InDesign
- Intermediate video editing skills - Premier Pro preferred
- Ability to find the ‘thumb stopping’ content
- Great copywriting skills and communication skills with attention to detail
- Excellent communication and collaboration skills
- 2 Years experience in a Social Media role previously, ideally in fashion
- An in-depth understanding of who our customer is and what they love
- Understanding of social media platforms, systems and content

**Benefits**:

- Flexible working arrangements available
- Excellent employee discounts on clothing
- Excellent workplace culture:

- Regular team events
- Work a team that loves what they do
- Work with like-minded people who are passionate and experienced in their fields
- We care about you:

- Training and development focus for staff
- A culture that supports on your health and wellbeing
- We care about the future:

- We donate 1% of proceeds to our charity partners through our BB Better initiative
- We have a sustainability and ethical targets
- We work with charities year-round



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