Trade Marketing Manager

**What’s the role?**

We’re looking for a strategic and execution-focused Trade Marketing Manager - Paid & Earned Media to join our high-performing Client Marketing team.

Reporting to the Trade Marketing Director - Content, you’ll be responsible for increasing visibility, engagement, adoption, and advocacy for News Corp Australia’s people, commercial brands, products and services across the B2B market.

You’ll lead the delivery of paid media campaigns and earned PR initiatives, helping to shape and amplify the stories that matter to our clients, agencies, and the broader trade ecosystem. This is a hybrid role, requiring both media buying expertise and strong editorial instincts - someone who can write, pitch, plan and execute with precision and pace.

**Key Responsibilities**

+ Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities

+ Identify opportunities that enhance News Corp Australia’s visibility, commercial influence, and thought leadership

+ Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI

+ Negotiate paid media placements and contracts across key digital and social trade environment

+ Ensure value delivery and strategic alignment from all paid publisher partnerships

+ Plan, brief, book, and optimise paid campaigns across trade publishers and social platforms

+ Brief creative to Roller, our in-house agency, and manage production timelines across digital formats

+ Deliver campaigns end-to-end - on time, on brand, and on budget

+ Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.)

+ Partner with Corporate Affairs to identify and deliver earned PR opportunities

+ Build strong relationships with trade editorial teams and pitch stories that support our marketing objectives

+ Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis

+ Lead collaboration across internal stakeholders

+ Build and maintain deep relationships with key trade publication teams - both commercial and editorial

+ Represent News Corp Australia externally with clarity, professionalism and strategic intent

**Who are you?**

You’ll have at least 5 years’ experience in trade marketing, PR, media buying or content marketing, preferably within a media, publishing or agency setting. You’re a natural collaborator, confident communicator, and strategic thinker who isn’t afraid to roll up your sleeves.

You bring experience managing campaigns end-to-end - from negotiating with publishers to writing the copy, briefing creative, and tracking performance. You’re adept at balancing creative instinct with commercial rigour, and you’re driven by outcomes, not just output. Above all, you take initiative, thrive in complexity, and bring others along with you.

You’re a collaborative self-starter who thrives in a fast-paced environment and understands how to cut through in the B2B space. You bring:
+ A growth mindset and collaborative energy

+ Proven project ownership from idea through to execution

+ A love of writing and an eye for PR-worthy stories

+ Strong instincts for identifying content that drives engagement and influence

+ The ability to manage multiple stakeholders while balancing brand, commercial and creative priorities

+ High emotional intelligence, excellent communication skills, and a keen eye for detail

+ A solid understanding of the Australian media and trade publishing landscape

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
+ **Exclusively ours** - Access to publications and products from across the News Corp family

+ **Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

+ **Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

+ **Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition

+ **Financial wellbeing** - Support on making the most of your money

+ **Perks & discounts** - Exclusive offers across a range of products and services

+ **Giving back** - Make a difference to our communities.

+ **Workplace Inclusion and facilities** - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

**Who are we?**

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better A