Manager, Brand

Are you committed to bringing your best to life every day?

At MLC Life Insurance, we’re proud of our history of protecting Australians for over 135 years. We provide flexible, affordable, and innovative insurance products to almost 1 million Australians. We’re Australian-led and managed, and part of a global network through our partnership with one of the world’s leading life insurers, Nippon Life Insurance Group.

We’re driven by a powerful purpose, providing our customers and their families with a Promise for Life to be there when they need us most - and that’s a great purpose to bring us together at work every day.

We work hard to deliver a total customer experience that keeps our customers and partners at the forefront of all our decisions. We’re a values-driven business that strives for high performance and growth as we look towards the future.

**The Role**

We have an opportunity to join our Brand and Marketing team as a Brand and Content Strategy Manager in our Melbourne or North Sydney office in a 12-month fixed term contract.

As a brand evangelist, you understand the value and power a strong brand story provides and are passionate about delivering that for MLC Life Insurance.

You will identify key positive attributes inherent in our brand and bring them to life, ensuring our important stories are told and enhance our overall brand value and perception with Partners, Customers and Employees.

You are passionate about bringing to life our value proposition through proof points with specific focus on our health and wellness proposition. This role will be accountable for developing key brand assets to drive positive outcomes, translating business strategy and insights into compelling marketing communication and tactics that contribute to the growth and retention of our customers.

You will oversee day to day use of the brand MLC Life Insurance, with specific focus on adherence to the brand licensing agreement with MLC Wealth. And oversee the compliance and brand integrity of external communications as part of the Communications Governance process.

This role can be based in our North Sydney office or our Docklands office in Melbourne.

**About You**
- Tertiary qualification in Marketing, Business or related discipline
- 6+ years in a communications strategy role with demonstrated achievements in strategic communications planning and delivery\
- Previous experience in a people leadership role.
- Superior writing, storytelling and content development skills including working with research and behavioural insights to develop and fine tune messaging and communication tools
- Demonstrated experience in brand management and brand engagement strategies
- Demonstrated experience in deriving actionable insights from research to drive business valueMan
- Understanding of Behavioural Economics principles
- Strong project management and planning skills with the ability to manage multiple projects simultaneously.
- Demonstrated experience presenting, communicating, and facilitating insight

**Bringing our best to life - why join us?**
- We do work that makes a genuine difference to our customers, partners and community.
- We have a supportive, inclusive and flexible team culture, including hybrid working.
- We support your growth and development, and careers across our business units and teams that are as unique as our people.
- We reward and celebrate our successes, through our incentive and recognition programs.
- We offer tools, resources and benefits to support your wellbeing, including additional lifestyle leave and our Family Life hub.
- We connect and celebrate our diversity at work through our social committees and employee groups, and we contribute to our community with paid volunteer leave and through our sustainability commitments.

**Primary Location**: AU-VIC-Docklands

**Work Locations**: Level 16, 727 Collins St Level 16 727 Collins St Docklands 3008

**Job**: Business Enablement

**Organization**: MLC Limited

**Schedule**: Fixed Term

**Employee Status**: Group Level 4

Full-time

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**Job Posting**: 26-Sep-2024, 12:04:51 AM