Marketing Lead

2 weeks ago

Melbourne, Australia Department of Transport and Planning Full time

Location: Melbourne | Parkville

Job type: Ongoing - Full Time

Organisation: Department of Transport and Planning

**Salary**: $106,534 - $128,897

Occupation: Communications, Marketing and Media

Reference: 5372

**About the Role**

The Marketing Lead is responsible for the management and delivery of key marketing activities including execution of advertising campaigns and marketing initiatives for DTP, working with key stakeholders across the department to support appropriate marketing opportunities.

**Position Outcomes**
The Marketing Lead is responsible for overseeing the development and execution of marketing campaigns designed to alter public behaviors and attitudes. This involves managing campaigns from inception through completion, utilizing multi-channel strategies and maximizing below-the-line opportunities.

They are also tasked with developing briefs, cabinet documents, and other communications for key marketing projects, collaborating with internal and external suppliers to ensure projects adhere to scope, deadlines, and budget.

Negotiations and interactions with diverse internal and external stakeholders, including transport operators and community groups, are vital to ensure alignment and incorporation of their feedback in marketing initiatives.

Furthermore, the Marketing Lead provides strategic marketing and communication advice to support various transport initiatives within DTP, leads and motivates staff to execute effective campaigns, and manages the associated budgets, including tracking, reporting, and processing payments in line with DTP policies.

To provide greater insight into this role, the position description can be found here.

**Qualifications and role specific requirements**

**Mandatory**
- Tertiary qualification or equivalent experience in marketing, communications, public relations or a related field

**How to Apply**

Click the ‘**Apply**’ button and follow the prompts. Applications should include a resume and a cover letter.

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