Marketing Manager

2 days ago

Byron Bay, Australia Elements of Byron Full time

Elements of Byron is an award-winning beach front resort nestled on 50 acres of absolute beach front paradise. Consisting of 202 luxury freestanding villas with eight different villa options we are designed to delight every kind of visitor. We have a beautiful central Lagoon pool, an award-winning Adults only pool and multiple food and beverage outlets that include, Breeze Café and Azure Restaurant. We offer Barefoot luxury at every step.

Reporting to our General Manager, the **Marketing Manager** is responsible for maintaining the resorts existing brand proposition and all expressions of it, as well as being the custodian of the resorts sophisticated marketing strategy.
**Ideally you will be available to start in July.**

**Responsibilities will include**:

- Maintain the resorts brand within the travel market. Note: we have a very well-established brand and are not looking to make any ‘major’ changes to our strategy, therefore this role will predominantly focus on maintaining and elevating the existing brand and strategy.
- Manage the resorts annual marketing strategy encompassing on and offline efforts.
- Manage the resorts PR, Creative Agency and Digital Marketing Agency relationships and strategies.
- Handle all activation, collaboration, and partnership opportunities.
- Custodian of the resort’s website, WordPress platform, all domains and social media handles.
- Oversee the articulation and implementation of the social media strategy (via the resorts creative agency) including community engagement.
- Maintain the resorts CRM (DataArc) and subsequent EDM strategy (solus & auto-triggers).
- Custodian of the resorts google business accounts, PPC spend, analytics.
- Identify digital content requirements and oversee photo and video shoots.
- On an annual basis, work with the resorts Revenue and Sales Managers to articulate the Annual Rooms Mix budget and subsequent strategy by Market Segment.
- Craft and implement tactical campaigns as needed (marketing & distribution of these).
- Preparation, analysis, and presentation of the monthly Marketing suite of reports.

**Requirements**:

- Previous experience in a similar role is essential - preferably 1-3 years
- Solid understanding of the pathway to book in the travel industry.
- Understanding of the marketer’s toolbox in travel, incl. content strategies, social media, web design, google analytics, the Australian media landscape, influencer engagement, collaborations, activations etc.
- Critical thinking and problem-solving ability.
- Creative mindset.
- Strong written and verbal communication skills are required.
- Experience in agency performance management.
- Excellent organisation and planning skills. Ability to multitask and prioritise workload to meet time frames.
- Intermediate skill level Microsoft Word and Excel.
- Must have unrestricted working rights in Australia and be an Australian citizen or resident.

**Benefits**
- Restaurant, Accommodation and Spa treatment staff discounts
- Employee Assistance Program
- Full Day Orientation and dedicated departmental training
- Annual and fortnightly staff awards
- Work in a beautiful beach side award winning resort

To find out more about this opportunity, please contact Justine Dorrell, Talent and Culture Manager on 02 6639 1516, no agencies please.

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