Brand Manager

**Location**
- Sydney, New South Wales, Australia

**Job ID**
- 0000009151

**Category**
- Sales, Marketing & Product Management

**Are you interested in delivering impactful branding content to help us reach more children?**

**Join the team that “brings LEGO Bricks to life” across Australia and New Zealand**

**Core Responsibilities**

Reporting to the Brand Director, you will play a central role in the marketing team as the product expert and be accountable for driving performance aligned with success metrics.

Brand Management (60%)- Be the product and audience expert for an assigned portfolio- Develop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumers- You will have a “one team” attitude; collaborating with a variety of functions across Marketing, Sales, Operations and Business Intelligence, to ensure alignment with audience strategies and achievement of objectives- Review competitors' activity and changing market needs in order to facilitate adjustments to audience strategies when needed- Feed into pricing and lead assortment for the portfolio- Be an active member of the APAC Brand Marketing Network for respective themes and audiences- Lead agency partners and external partnership relationships aligned with audience responsibilities as required- Input into the BU Strategy development, objective setting process and consumer communications planning

Business Management (40%)- Lead consumer sales recommendations for your audience portfolio; which includes monthly forecasting and active participation in the S&OP process- Weekly analysis and evaluation of theme and product performance. Work collaboratively across all functions to identify and implement short term tactics to improve performance as required- Have a continual improvement mentality; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks- Plan and run budgets related to multiple brands and marketing campaigns

**Play your part in our team succeeding**

This role is part of the ANZ Marketing Organisation and reports into the Brand Director. Brand is a function of the overall marketing team, which includes Digital Marketing, Trade Marketing, Brand Relations and Marketing Planning; all reporting into the Senior Marketing Director. There is also a strong regional APAC marketing team to support BU marketing efforts.

**Do you have what it takes?**- Consumer goods experience with a track record in brand or product management- Experience driving brand growth and health metrics- Excellent communication and presentation skills with analytical approach- Experience working with Sales and Operations to bring plans to life- Ability to prioritize, curiosity about learning & growth mentality- Passionate about the brand

L1-JL3

**What’s in it for you?**:
**Here are some of what to expect**:
**Family Care Leave** - We offer enhanced paid leave options for those important times.**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.**Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Just imagine building your dream career.**

**Then make it real.**

**Join the LEGO**®
** team today.