Marketing Data Analyst

Specialist role within the small and diverse marketing enablement team
- Work across all aspects of our wider marketing program - lifecycle, acquisition, loyalty & persona
- Melbourne based

**Working for us**

At Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions. Every person that works with us helps us reach that goal. If you bring good energy to Origin, you’ll get it in return. A challenging career. An exciting industry. And the support to grow and explore your potential.

**About the role**

The Marketing Data Analyst is a specialist role within the small and diverse marketing enablement team. The Enablement Team is responsible for a roadmap of critical enablers that empower the team to deliver our marketing mission and support our broader business ambition. These will span marketing tools and platforms, marketing data, insights & analysis, and incubation of leading-edge initiatives.

You’ll see opportunities to create and uplift data segmentation, integrating them into all aspects of our wider marketing program, including acquisition, lifecycle, loyalty, and personalisation.

Responsibilities include:

- You’ll enable, build, and optimise audiences using offline and online data attributes and traits that deliver on our push and pull strategies across paid, owned and personalisation programs.
- Accountable for capturing business requirements, turning these into audiences that improve customer experience, support paid media effectiveness and drive business outcomes.
- Drive innovative approaches to generate new ideas and insights to uncover new audience opportunities, and, or optimising propensity models. This might mean working with external agencies and internal teams.
- Accountable for reporting on the health of the audiences and action these in a timely manner.
- You’ll understand and implement ongoing audience segmentation and data smarts for robust automated and tactical strategies across the marketing program.

As a data enthusiast, your experience spans across all thing’s customer, data and martech. You will be familiar with 2nd and 3rd party data protocols and be able to think creatively to use data to solve marketing and business problems, to deliver exceptional customer experiences.

**About you**

Using your deep knowledge of marketing data and audience segmentation you will be unapologetic about our marketing mission. You’ll be strategic in your mission to build our audience strategy across owned, paid and loyalty programs.

You’ll be able to work independently and without too much direction... there will be plenty of ambiguity and you’ll be expected to translate business problems into customer solutions.

More about you
- Growth mindset, passionate and data curious
- Solution focused and ability to problem solve
- Over the journey you have built strong analytical skills with a high level of competency across various analytical and data platforms... that might mean you’re comfortable with dealing with large and complex data sets, familiar with website analytics platforms such as Adobe Analytics and Tableau to deliver business outcomes
- You get big data and how to orchestrate data as an enabler for hyper personalized communications and experiences for our customers, prospects alike.

**Origin - Where good change happens**

At Origin, we’re powered by people who believe in creating collective change. We’re creating more diverse and inclusive workplaces for everyone because the more perspectives we have, in a place where everyone can belong, the better we can tackle our challenges together. We are united, yet unique.

If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

**A great team to join**

It's an exciting time to join Origin. Together we’re powering a cleaner, smarter energy future for Australia and beyond, always looking for better ways to deliver for our customers - and for our people.

Origin's **Retail** business is Australia’s leading energy retailer, we provide 4.2 million customers with a range of energy products, services and solutions to keep our homes, businesses and communities going.

As we continue to build a simpler, smarter and more engaging business for the future, we’re looking for people who are passionate, curious and customer focused. People who are excited by the challenge of finding new ways of working, new ways of delivering for customers and more affordable energy.

**Origin. Good energy**

At Origin, our focus is on getting energy right for our customers, communities, and planet. Because we know it’s up to us to shape the future of energy.

For more information contact: Allison Wright - 03 9659 8120, quote Requisition ID: 83512

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and fut