Brand Manager

About Us

Bapcor Limited is Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions. Bapcor is an ASX 200 company with a market capitalisation of over $2bn and operates in a competitive environment succeeding on the basis of superior customer service, innovation and extensive product range.

The Trade businesses include Burson Auto Parts, Precision Equipment and BNT (NZ). Specialist Wholesale businesses include AAD, Bearing Wholesalers, BaxtersMTQ, Roadsafe, JAS, HCB (NZ), Diesel Distributors, Federal Batteries, Premier Auto Trade, AADi, Truckline and WANO. Retail businesses include Autobarn, Autopro, Car Parts, Opposite Lock, Midas and ABS.

About the Role

The Brand Manager is responsible for accelerating growth and market share of Bapcor's Private Label brands through a range of strategic and tactical initiatives. This role is crucial to ensuring that Bapcor’s Private Label Portfolio strategy is brought to life and executed with excellence, both within the group and externally.

This is an opportunity to join an emerging team and make your mark within a fast-growing ASX listed organisation. You will have input into strategic brand decisions while delivering a range of brand building and tactical activities that drive awareness and engagement of staff, customers and end-users.

**Key responsibilities include**:

- Support Group Manager Brand with Private Label Brand strategy creation and input including category, channel and product plans.
- Develop and implement a comprehensive brand strategy that aligns with the Bapcor Vision, Purpose and Values.
- Collaborate with internal teams and external partners to develop branded content, messaging, and activity that align with the brand's goals and objectives.
- Create Annual Brand Plans and Go to Market plans for brand/product launches including creating the marketing support required for success
- Be the lead marketing person for product or brand changes including developing packaging, managing rollout and activation plans to drive growth within various channels.
- Develop Private Label brand guidelines, packaging templates, positioning, brand pillars and value proposition for key private label brands
- Support the demand activation team with branded content and tools for successful delivery.
- Monitor and analyse the brand's performance, to make strategic recommendations for improvement.

About You
- You will bring significant Product Marketing experience and exposure to the full marketing mix in a retail, FMCG, hardware or automotive including B2B and B2C.
- Ability to think commercially with brand management exposure and marketing campaign experience.
- Current understanding of retail marketing plus digital and social content strategy and best practice.
- You are resourceful, hardworking and ambitious, with the ability to work in a fast paced and changing environment.
- This is a hands on role where your project management skills, exceptional communication skills and strong stakeholder management experience will be highly regarded.

Why join Bapcor?
- Opportunity to join an Australian owned, ASX listed company and work with an iconic brand.
- Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions.
- Opportunity to make a genuine impact in a growing organisation.
- Potential for career growth and personal development.
- Exclusive discounts and benefits across our Burson Auto Parts trade stores as well as our retail stores including Autobarn, Opposite Lock, Midas Australia, and ABS Service Centres.
- Paid Parental Leave & Employee Assistance Program.
- Bapcor is an equal opportunity employer.

If you are seeking a Product Manager role that where you will have opportunity to make your mark, be challenged and want to grow with an organisation, please apply