
Social & Content Specialist
6 days ago
1 Day WFH and beautiful, central Sydney Office Location
- Strong progression & development opportunities, with incredible Leadership
- Be part of a brand that is already the leader in their Category
Joining a market-leading, Designer Fashion brand, with beautiful, bespoke product and a very sustainable focus, to drive and deliver the Organic Social strategy, for both local ANZ and international markets, including the US.
**Responsibilities & Experience**:
- A demonstrated background in Social, Content & Marketing roles, preferably within the Fashion, Beauty or Retail sectors
- Develop and oversee social media campaigns, increasing engagement, brand visibility, lead generation, and conversion across platforms such as Instagram, Facebook, YouTube, LinkedIn, and TikTok, for ANZ & US markets
- Support the wider Marketing team on the development & execution of campaigns & creative assets, for both online channels, wholesale & event activations
- Partner closely with the external PR Agency to drive Influencer Marketing activity and gifting programs
- Work closely with cross-functional teams, including Marketing and eCommerce, to maintain consistent, luxe and elevated messaging and branding across all channels
- Partner with marketing managers to support content creation, influencer collaborations, and creator strategies to drive brand recognition.
- Craft compelling social media captions that effectively communicate the brand’s voice and message.
- Assist with trend analysis and other marketing-related tasks as needed.
**Key Requirements**:
- At least 3+ years of experience in social media, content development or digital marketing experience with a proven track record of successful campaigns. Luxury and fashion industry experience is an advantage.
- Knowledge of SEO and content marketing strategies.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite)
- Strong analytical skills with experience in data-driven decision making.
- Excellent communication skills, with the ability to craft compelling content and engage diverse audiences. Ability to work collaboratively in a fast-paced environment and manage multiple projects.
**Benefits**:
- 1 Day WFH and a stunning, very centrally located Sydney office, surrounded by the very best bars, cafes, restaurants & shops
- Incredible career progression opportunities, working alongside some of the industry's best leaders
- Joining a brand with amazing global reach, delivering campaigns to international audiences across the ANZ, US, UK & wider EU markets
- Strong product discount & allowances, on beautiful, Luxury Designs, highly sustainable fabrics
- Marketing a product & brand that is as kind to the world, as it is luxurious to be worn.
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