Digital Analyst

Work closely with Web and App teams building out event tracking in GTM
- Join us at the inception of our journey to become a digital, data driven organisation
- Permanent position based in our Alexandria, Sydney HQ, with flexible, hybrid work options available

**About Ampol**

Powering better journeys, today and tomorrow.

Our company has always been about more than fuel. Fuel may be the foundation of our business, but our motivation and purpose comes from the people, businesses, industries and communities we engage with. From our origins until today, we’ve always been inspired by the role we can play in people’s lives - to keep them moving, to make journeys happen. Here at Ampol, we are proud of our heritage as Australia’s only owned fuel brand.

For over 100 years we have supported Australians to travel far and wide, and we’ll be here for 100 more powering better journeys for today and tomorrow. Tomorrow comes with the need to navigate the energy transition, and by playing a key role in the broader decarbonisation of transport, we have defined an ambitious decarbonisation strategy to reach net zero emissions on an absolute basis across our operations by 2040.

**Energy Solutions**

The Energy Solutions team is in the privileged position to play a meaningful role in what is the biggest challenge of our generation - climate change. We will achieve this by rapidly leveraging our privileged assets, brands, customer bases and expertise across geographies to accelerate the rollout of our alternative energy market offerings. We are committed to reducing our own emissions and to playing an important role in assisting our customers to navigate the energy transition by reducing their transport emissions.

We are bold and ambitious regional champions for the areas of the energy transition we commit to enable. We create innovative solutions to meet our customers’ needs, making their energy transition easy.

**About the role**:
The Energy Solutions team is currently recruiting for a Digital Analyst This role sits within the Data and Analytics team and is responsible for developing and using data captured through our digital assets, to support insights and analytics around our customer experience and products evolution. This role involves setting up and managing custom tags in Google Tag Manager (GTM), collaborating with app developers to ensure accurate event tracking, and extracting insights from GA4 event data via BigQuery. The Digital Analyst will provide actionable recommendations based on data analysis to support business decisions, enhance user experience, and drive digital performance.

**Key Deliverables**:

- Act as the SME for Tags on digital assets; and related data structures;
- Work with digital and marketing teams to define, deliver and test tag implementation and configuration for new digital products
- Lead development of relevant data products from digital data for use in other analytics
- Collaborate with Development team to develop, over time, technical capabilities for digital test-and-learn, A/B testing, and personalised user journeys
- Create insights on digital product usage to support optimisation of digital assets
- Work with Customer stakeholders including Product Managers, Digital, and Marketing to support execution of digital strategy over time
- Work with advanced analytics teams to embed prescriptive analytics, measurement frameworks, and test and learn activities that provide actionable insights and clear commercial conclusions
- Provide insights and expertise into strategic projects such as product development, loyalty, and or partnerships, as required
- Develop and present insights and actionable recommendations
- Collaborate with Data Science teams to develop advanced analytics opportunities such as customer lifetime value, customer decision models, cross sell, next best action, or pricing

**Qualifications**:

- Deep understanding of GA4, including event-based tracking and user journey analysis for both web and mobile platforms.
- Capable working with large data sets including SQL, and experience working with relevant big data technologies
- Proven experience in setting up and maintaining custom tags for web tracking, including event, goal, and conversion tracking.
- Experience working with app developers to implement and track app events, understanding of Firebase and its integration with GA4.
- Hands-on experience in querying GA4 event data using BigQuery/Snowflake to extract insights and identify trends.
- Experience working in a multi-product environment
- Proven experience working with diverse business stakeholders, business partnering and/or consulting experience
- Commercial understanding of customer profitability through P&L; experience developing commercial models
- Demonstrated experience independently leading initiatives and analyses end-to-end

**Desirable**:

- Experience in retail, P&C or electricity industry and markets relevant to Ampol

**We’ll take you