Brand Manager

3 days ago

Brisbane, Australia Beaumont People Full time

Part
- time, flexible role
- For
- purpose organisation
- Brisbane based
- **Brisbane based**:

- **Part-time, flexible role**:

- **For-purpose organisation**
***

**About The Layton Foundation**

The Layton Vision Foundation is an eye charity dedicated to eradicating curable and incurable blindness in Australia, Oceania and South East Asia. The Foundation was founded in 2013 by Brisbane eye doctor Professor Christopher Layton. The Layton charity team members focus on the future of eye health by developing new, mínimally invasive therapies that can treat a family, village or entire nation.

**The Role - Brand Manager**

***
Reporting to the Director, this role will join a team passionate about making a difference. Central Brisbane office. The Brand Manager will work on increasing the exposure and visibility of the Layton Vision Foundation and its associated partners.

**As Brand Manager you will be responsible for**:

- The implementation and ongoing evaluation of the Layton Vision Foundation’s **public relations and social media strategies**, focussing on increasing **brand awareness, **fostering engagement**, **and** driving conversions **that support their fundraising efforts.
- Control and management of all ground communications
- **Developing engaging ‘newsworthy’ content**:

- Promoting and advertising via **media and social media content platforms.**:

- Proactively identifying opportunities to engage their audience

**Your Skills and Attributes**
- Demonstrated experience in a similar role
- Demonstrated ability to develop & execute effective PR & Media strategies.
- Expertise in managing social media platforms & creating campaigns across Facebook, Twitter, LinkedIn & Instagram.
- Confident in creating and writing engaging content across both online & traditional platforms.
- Ability to analyse & use data insights to plan, evaluate & optimise communication strategies.
- Exceptional communication skills
- Driven and dedicated
- Demonstrated high-level administration skills including literacy in Office 365.

**Rewards & Benefits**
- Join a purpose-driven organisation whose values are:

- Impact driven interventions
- Collaborative & Friendly Culture
- Flexible working arrangements
- An entrepreneurial approach to community service

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