Social Media Marketing Manager

2 days ago

Brendale, Australia Hercules Supplements (Aust) Full time

**Social Media Manager**

We’re looking for a creative, data-driven **Social Media Manager** to take full ownership of our social presence across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.

You will work closely with our Marketing, Creative, and Influencer/UGC teams to ensure all content is aligned with brand voice, strategy, and business objectives. This role requires a mix of creativity, organisation, and strategic thinking.

**Key ResponsibilitiesContent Strategy & Planning**
- Develop and execute monthly social content calendars aligned with brand campaigns, launches, and business goals.
- Identify trends and opportunities across platforms to maximise reach and engagement.
- Build platform-specific strategies for growth (IG, TikTok, Facebook, YT Shorts, LinkedIn).

**Content Creation & Production**
- Oversee end-to-end content production including ideation, scripting, shooting, editing, and publishing.
- Work with creators, ambassadors, and internal team members to capture consistent content.
- Maintain brand voice across all content pillars (education, humour, community, empowerment, brand).

**Community Management**
- Respond to comments, messages, and community conversations in a timely, on-brand way.
- Monitor sentiment, escalate issues, and protect the brand reputation.
- Grow a community that feels connected, heard, and excited to be a part of the brand.

**Influencer & UGC Collaboration**
- Work with the Influencer/UGC Manager to brief creators, distribute content, and optimise performance.
- Identify rising creators and potential partnership opportunities.

**Analytics & Reporting**
- Track KPIs: reach, engagement rate, video retention, follower growth, link click-throughs, and revenue impact.
- Produce weekly and monthly performance reports with insights and recommendations.
- Use data to refine strategy, messaging, and content formats.

**Campaign Management**
- Coordinate all social deliverables for launches, events, sales, and major marketing activations.
- Manage posting schedules, approvals, and cross-platform distribution.

**Skills & Experience/Must-Haves**
- Bachelors Degree In Business & Marketing
- Strong experience creating content for Instagram & TikTok.
- Excellent copywriting and storytelling abilities.
- Strong understanding of trends, hooks, content formats, and social behaviours.
- Proficiency in video editing tools (CapCut, Adobe Premiere, Final Cut, or similar).
- Ability to work in a fast-paced, ever-changing environment.
- Highly organised with strong time-management skills.

**Nice-to-Haves**
- Experience in eCommerce, supplements, health/fitness, or a fast-growth brand.
- Experience running paid social ads (Meta) or coordinating with a performance team.
- Photography or graphic design skills (Canva/Adobe).

Pay: $60,000.00 - $100,000.00 per year

**Benefits**:

- Salary packaging

Ability to commute/relocate:

- Brendale QLD 4500: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Social Media: 3 years (required)

Work Authorisation:

- Australia (required)

Work Location: In person

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