Creative Strategist

6 days ago

Melbourne, Australia Pony Express Full time

Newly created role
- DTC eCom
- Rapidly growing company

**Company**

Threaheads was founded in 2018 from an ex-massage parlour with a dusty old T-shirt printer and questionable design skills.

In 2020, COVID hit and the business exploded. Right place, right time. They had hit after hit, with a now semi-famous Democracy Manifest tee, a Daniel Andrews-inspired Get on the Beers tee, an appearance on live television, and a shift out of the shop to a proper warehouse down the road.

Since those dark early days, they've grown revenue from $50k to $20m. The team of 3 has become almost 30. And now the mission at Threadheads is a bit bolder: to create the funnest shopping experience on the planet. Whether making your own shirt, laughing at outrageously offbeat accessories, or ogling your new favourite luxe hoodie, Threadheads is a high-energy, low-friction good time.

The Threadheads brand is at an unusual intersection of fashion and humour. Its designs are fun, unique, and irreverent, while its clothing styles are heavily influenced by on-trend streetwear.

**Role**

A Creative Strategist is responsible for driving the performance of digital ad campaigns. You will focus on both creative development and data-driven decision-making to optimise results.

By combining creative vision with a data-driven approach, the Creative Strategist ensures that social ad campaigns are visually engaging and deliver strong performance outcomes.

**Responsibilities**
- Creative Ideation & Strategy: Developing concepts for ads that capture attention on platforms like Facebook, Instagram, and TikTok. The Creative Strategist works closely with designers, copywriters, and videographers to produce engaging content that resonates with the target audience.
- Data-Driven Optimization: Analysing performance metrics (CTR, ROAS, conversion rates) to refine and optimise ad creatives. By leveraging data insights, the strategist continually iterates on top-performing ads and adjusts strategies to improve overall campaign performance.
- Collaboration & Execution: Partnering with media buyers and creative teams to manage the execution of campaigns, including creative testing, scaling winning ads, and running effective creative sprints to ensure timely delivery.
- Influencer & UGC Coordination: Working with influencers and content creators to produce high-quality user-generated content (UGC) that aligns with brand messaging and performs well on social platforms.
- Platform Expertise: Being proficient in leveraging the unique features of social platforms like Meta (Facebook/Instagram) and TikTok, ensuring creatives align with platform-specific best practices to maximise engagement and results.

**We're looking for**
- A blend of data and creativity. Right brain, left brain
- Experience creating social content
- Experience with Paid Social media buying
- Demonstrable ability to to align the production of creative to media spend goals
- Tried & tested frameworks for experimentation
- Ad-nerd: you love the classics and know a good ad when you see one

**What's on offer**
- High-growth, creative business with product and customer at its core
- Fun. Heaps of fun.
- The opportunity to work in a role that is growing in demand
- $110-130k + super
- Hybrid/Remote work. Office in Cheltenham.

**Interested?

  • Social Media Strategist

    6 days ago

    Melbourne, Australia Creative Natives Full time

    Social Media Strategist Directly reports to Director of Communications Direct Reports Up to 2 **Position Purpose** Arize is seeking a highly strategic and dedicated Social Media Strategist to join our team. Your expertise in interpreting social media data to inform strategic decisions will drive the success of our campaigns. You will be working closely...

  • Creative Strategist

    5 days ago

    Melbourne, Victoria, Australia Dashdot Full time $100,000 - $150,000 per year

    About usHi We're Dashdot, and we're on a mission to transform the way the world invests. Doing so will help us serve our purpose of improving the lives of others and change the world by creating a more abundant society.We are proud to be recipients of prestigious awards that reflect our commitment to excellence, innovation, and employee wellbeing. Be part of...

  • Performance- Paid Media Creative Strategist

    1 week ago

    Melbourne, Victoria, Australia CREATE CAREERS Full time $80,000 - $120,000 per year

    Performance- Paid Media Creative Strategist | Mid-Senior | E-commerce Retailer | Full-Time | HybridOwn the creative strategy that drives sales conversions. Bridge the gap between paid media and content creation. Turn data into compelling, high-performing ad concepts. Work with high-growth video ads focused on performance, storytelling and results.Translate...

  • Creative Partner

    2 days ago

    Melbourne, Victoria, Australia Wondertabs Full time

    AT WONDERTABS - SELECTIVEPARTNERSHIP / COMMISSION / COLLABORATIONSMelbourne | Singapore | Indonesia | ThailandAtWondertabs, we are a cross-cultural creative agency rooted in the vibrant spirit ofSingapore, Australia, Indonesia, and Thailand. We thrive on authentic human connection, within our team, with our clients, and through every brand experience we...

  • Marketing Strategist

    7 days ago

    Melbourne, Victoria, Australia Megaphone Full time $80,000 - $120,000 per year

    THE ROLE: MARKETING STRATEGISTWe're searching for an exceptional Marketing Strategist– You are the kind of person who loves to be challenged, making every effort to build positive, working relationships with everyone you come into contact with. You will have outstanding communication skills and strong initiative. Ideally, you will also have a strong...

  • Digital Marketing Strategist

    2 days ago

    Melbourne, Victoria, Australia We Will Australia Full time $60,000 - $120,000 per year

    Company DescriptionWe Will Australia is a regional marketing and business solutions agency committed to empowering local businesses across Victoria with strategic clarity, creative excellence, and loyal partnership. Rooted in community values and driven by results, We Will Australia blends sophisticated branding, digital marketing, and tailored growth...

  • Executive Marketing Strategist

    1 week ago

    Melbourne, Victoria, Australia Megaphone Full time $100,000 - $150,000 per year

    Job DescriptionJob Tittle: Executive Marketing StrategistLocation: Melbourne, AustraliaWork Mode: HybridAs Executive Marketing Strategist, you will be leading a team responsible for driving and enhancing the strategies for Megaphone's Growth clients in our e-commerce department who spend between $5000-$10,000 a month on ad spend.This role reports to the Head...

  • Connections/Comms Strategist

    2 weeks ago

    Melbourne, Australia Rundle Street, Adelaide, SA Full time

    TBWA Melbourne is seeking a talented Connections/Comms Strategist. Someone who loves ideas and loves to bring them into all kinds of spaces and places. TBWA REPRESENTS Disruption has never been a catchphrase or a trend. It’s a mindset. It’s a behaviour. We don’t dabble in disruptive thinking. We embody it, day in and day out. When we solve problems,...

  • Senior Brand Strategist

    2 days ago

    Melbourne, Victoria, Australia The Contenders Full time $90,000 - $120,000 per year

    We are looking for a Senior Brand Strategist. Through understanding research and building insight, you will develop brand strategies for clients ranging from leading retailers and corporates to impactful not-for-profits and startups. You would be working with our Strategy Director and linking into design and client services teams. You might be working in...

  • Digital Strategist

    7 days ago

    Melbourne, Victoria , Australia Merchantwise Group Full time $80,000 - $120,000 per year

    Are you a confident strategist with a creative streak and a killer instinct for sales? Thanks to some exciting new wins, The Social CliQ is growing — and we're on the lookout for a Digital Strategist who can lead from the front when it comes to new business, onboarding, and campaign strategy.If you're obsessed with digital trends, know what works on...