Brand Manager

2 days ago

Sydney, Australia Goodman Fielder Full time

Drive the brand growth agenda and innovation funnel for our Wraps portfolio
- Deliver end to end complex cross functional projects
- Unlock profitable portfolio growth that maximises utilisation of assets

At Goodman Fielder our purpose is making everyday food better for everyone. Our aspiration is to be the leading integrated food solutions business in the Region. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end-to-end value chain when making decisions to optimise our business. We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.

**The Role**:
We're on a journey to revolutionise our business, and we're looking for someone with a hunger for bringing our vision to life. You will be an integral member of the portfolio and marketing team, contributing to driving profitable growth across our well known and loved brands.
This role will be responsible for driving profitable growth of the Wraps portfolio. Specifically, this role is accountable for the strategic direction and delivery of Helga's wraps and shape the future of growth for the plan. Scope to growing wraps spans across channels (retail and foodservice channels).

**The who**:
You're a passionate marketing specialist who wants to make a real impact. You see challenges as opportunities and seek ways to do things differently. You are a natural self-starter with strong persuasive skills and a consultative approach to problem solving. An outstanding communicator, your open, curious and collaborative nature inspires others to drive towards delivering your vision.

**What you'll do**:

- Drive & execute current innovation pipeline for the brand across retail & foodservice
- Develop & shape future innovation plans - leveraging key consumer insights, competitive environment, customer priorities and company capability. Ability to influence from concept all the way to execution (commercials, customer sell-in, packaging, product, etc).
- Drive and execute the communication plans, executing with brilliance in market
- Challenger mindset to driving brand growth in marketing activities. Development and implementation of high impact marketing to drive long & short-term uplifts
- Lead portfolio optimisation to drive incremental profit

**What you need**:

- 4+ years of brand marketing experience gained within the FMCG/Consumer Goods industry
- Degree qualified in a relevant discipline - Business, Marketing, Communications highly regarded
- Proven experience in leading cross functional projects
- Experience in leading NPD projects
- commercial acumen highly regarded
- Experience in brand equity, digital, social and Shopper activation campaigns highly regarded
- Strong internal and external stakeholder management
- Excellent management and development of innovation pipeline
- Proficient with MS Office, IRI and Quantium with strong numeracy skills
- Strong communication, negotiation and organisational skills with genuine passion for the consumer foods industry

At Goodman Fielder, we don't just offer jobs - we offer long term careers.
For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.

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