Marketing Executive

**About WooliesX**

At WooliesX, our people believe in creating better everyday experiences for our community.

With 1,800+ team members, multiple practices and over 100 chapters, there’s a home for everyone here. Whether your interests lie in data driven insights and product engineering, digital media, ecom, operations, customer advocacy, commercial, agile or more, you can find your squad across all kinds of capabilities.

Our squads live their “one day”, every day. We work on Australia’s most innovative tech, design, engineering and more to transform the way that millions of Australians live and shop. Physically, you can find us in Surry Hills, but virtually, we can be anywhere.

Our culture combines the support, care and freedom that comes with being part of the Woolworths Group. We are an agile team embracing diversity of thought and positive change. We thrive on pragmatism, mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to support and learn from each other.

**Role Purpose**
As a Marketing Executive you are responsible for executing and optimising highly relevant programs, campaigns and offers to Woolworths customers and Everyday Rewards members focused on growing adoption and use of the Woolworths app.

Key areas of focus will be on driving acquisition and retention of customers in the Woolworth App, driving engagement and usage of app features through building on-boarding programs and awareness of app features e.g. lists, recipes etc. You will assist in delivering strong financial returns for the business, whilst providing value to our members, by balancing commercial returns and customer relevancy in every communication.

Your expertise in a variety of direct marketing channels means that you engage our members in the channel that is most relevant for them, with the best possible offer, timed for maximum efficacy
- 12month Fixed Term Contract- In addition you will; _
- Create data driven, direct marketing activities to grow customer value.
- Delivering targeted campaigns and offers, across multiple segments to deliver business objectives which support commercial sales outcomes.
- Develop and manage strong BTL member campaigns through EDM and push notifications to drive App Usage and deliver business objectives.
- Create member offers that are financially viable and fit for purpose.
- Work with broader WooliesX teams to integrate Supermarket campaigns into app communications and campaigns.
- Support ATL campaign execution.
- Utilise insights and leverage loyalty and Ecom team capability to drive world class data driven 1:1 targeted marketing and App Usage.
- Delivers maximum customer value potential through in-depth understanding of customer needs, competitor activity and leading edge customer response tactics.
- Distil information in large datasets in order to identify crucial pieces of information to enhance campaign strategy or campaign execution.
- Work to create efficient end-to-end execution processes, including effective re-use of base elements, to ensure timely market response capability

**What you bring to the role**
- 3+ years experience in Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles.
- Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).
- You’re passionate about digital adoption, consumer technology, data and leverage it to drive campaign performance.
- Demonstrable experience in managing highly successful multi-channel direct marketing campaigns.
- Experience in customer lifecycle management, with proven ability to impact customer value.
- Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
- Understanding of customer databases and/or complex data sets, including segmentation and clustering.
- Ability to understand consumer experiences and represent the digital consumer within the wider business journey and identify opportunities for improvement
- Ability to identify and prioritise high, medium, low-value opportunities and influencing stakeholders to prove value.

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their w