Digital Marketing Specialist
7 hours ago
Digital Marketing Specialist driving automation campaigns
**Your new company**
Established WA utility provider.
**Your new role**
This opportunity will see you enhancing and shaping marketing initiatives through marketing automation, ensuring alignment with the organisation's marketing and customer acquisition strategy.
**Key responsibilities include, but aren't limited to**:
- Develop, monitor and analyse marketing automation KPIs to measure campaign effectiveness, including A/B testing for optimisation.
- Create reports and dashboards to provide stakeholders with updated insights on campaign effectiveness.
- Utilise data-driven insights to ensure informed decision-making and continuous improvement of strategies.
- Full ownership of designing, implementing and managing marketing automation workflows.
**What you'll need to succeed**
- A tertiary qualification in Marketing or equivalent.
- Previous experience with marketing automation technologies with Microsoft Dynamics is highly desirable.
- The ability to interpret briefs from various stakeholders working with cross-functional teams.
- You will be data-driven with a focus on leveraging insights to optimise campaign performance.
- A focus on working as a team, including using workplace collaboration tools and building strong relationships with stakeholders
**What you'll get in return**
- Flexible working options.
- Professional learning and development.
- Free onsite parking.
**What you need to do now**
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
2859658
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