Apj Events Marketing Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

**APJ Events Marketing Manager**:
**Why We Have This Role**

We are looking to enhance our engagement with our target audience through impactful events that align with our strategic goals. This role is critical to ensure that our event strategies drive conversions and strengthen our brand presence in the APJ region.
- To develop and execute event strategies that resonate with our Ideal Customer Profile.
- To build strong connections between our marketing initiatives and overall business objectives.
- To create a consistent pipeline of high-quality events that engage prospects and customers.
- To ensure effective collaboration across regional and global marketing teams.
- To measure and showcase the ROI of our event strategies to demonstrate their value.

**How You’ll Find Success**

Success in this role will be defined by your ability to manage high-quality events effectively and to collaborate across teams. You will drive engagement and create memorable experiences that align with our marketing objectives.
- By executing well-planned events that meet audience needs and enhance brand recognition.
- Through effective communication and coordination with internal and external stakeholders.
- By showcasing a proven ability to manage budgets and assess the ROI of events.
- By maintaining an organized events calendar that aligns with strategic priorities.
- Through innovative approaches that differentiate our events in a competitive marketplace.

**How You’ll Grow**

In this role, you will have the opportunity to sharpen your event management skills while collaborating with a diverse team. Your experience will help you develop a broader understanding of our marketing ecosystem and the latest event technologies.
- By gaining hands-on experience in managing both virtual and in-person events.
- Through opportunities to lead cross-functional teams on diverse marketing initiatives.
- By leveraging feedback and insights to continually improve event strategies.
- Through mentorship from senior leaders within our marketing functions.
- By deepening your knowledge of marketing technologies applicable to event management.

**Things You’ll Do**
- Create and execute event strategies aligned with our Ideal Customer Profile.
- Collaborate with the APJ Field Marketing team and Global Marketing functions to meet business objectives.
- Organise and manage high-quality regional events and webinars for prospects and customers.
- Maintain a strategic marketing events calendar for the APJ region, ensuring timely and budget-compliant execution.
- Lead the planning and execution of various types of events, including Qualtrics-hosted events, scaled field activities, and major third-party trade shows.
- Oversee the execution of field events within integrated campaigns, ensuring all team members adhere to timelines and deliverables.
- Diligently manage the event marketing budget, communicating the ROI of events.
- Foster relationships with internal and external vendors, enhancing project outcomes and optimising costs.
- Travel occasionally (20-30%) to support events across the APJ region.

**What We’re Looking For On Your Resume**
- 6+ years of event management and planning experience in a B2B SaaS technology environment or large agency.
- Proven track record of driving results through successful event strategies.
- Strong critical and strategic thinking ability regarding event targeting.
- In-depth knowledge of event marketing, management, and logistics.
- Strong verbal and written communication skills with effective interpersonal abilities.
- Experience managing multiple projects in a fast-paced environment.
- A creative mindset that embraces innovative approaches to event marketing.
- Self-motivated and resourceful with an initiative to drive projects forward.
- Familiarity with marketing technologies such as Marketo, Six Sense, Salesforce, Tableau, Cvent, or Splash.
- Proficiency or fluen