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Head of Community Marketing

2 weeks ago

Loganholme, Australia LSKD Full time

Newly created role - shape future success
- Foster traffic growth, brand loyalty and positive community sentiment
- Epic product discounts - you won't want to wear anything else

**Benefits and perks**
- Huge pipeline for career development with a growing brand
- Epic staff discounts on our product plus other businesses we’ve built strong community partnerships with
- EAP to support our team wellbeing
- You’re our biggest asset - start smashing your goals to be 1% better every day with complimentary access to our book library via Audible, and purposeful personal/professional development forums
- Sweat with the community - we'll shout your sessions to network with fitness partners and attend events

**Our story**

LSKD is an Australian-owned and operated brand that prides itself in producing high-quality functional sportswear with a street aesthetic. Ever since our formation we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and strive to be 1% better everyday

**What does my team do?**

Our commitment to fostering a sense of community and connection is at
the core of the Community Marketing team. Building brand and
community which can be recognised as driving deep loyalty within our
fitness communities and aligning them to our mission of inspiring them to
be 1% better every day. We are creating a way to connect authentically
with a broadly diverse group of people that are glued together through
their collective passion for fitness and personal development.

**The gig**

Our Head of Community Marketing is a newly created role reporting directly to the Chief Retail Officer. This role is responsible for the Community Marketing Managers (CMMs), the Community Athletes and the National Events teams with 8-10 direct reports.

This role is pivotal in creating community marketing strategies that align with the LSKD mission and values to foster traffic growth, brand loyalty and a positive

community sentiment.

You will be directly accountable for ensuring our CMMs are elevating their store community programs and regional impact, as well as directing national events and the Local Athlete Programs. A large focus will be ensuring our store community programs are healthy and bringing the overall brand strategy to life
through athletes, events, gifting and other initiatives. You'll work collaboratively alongside all departments, and very closely aligned with Fitness Partnerships, Athletes and the Digital Marketing team.

Your key responsibilities, including yet not limited to:

- Builds a strong community marketing strategy for 12-18 months
with the IMM (Integrated Marketing Merchandise Calendar) at the
forefront. Plan, execute, and evaluate external events, aligning back
to the company annual brand campaigns that are fresh and
engaging
- Manage and lead the Community Marketing Managers by region,
and the Events Managers
- Deliver all events and initiatives on time and within budgets, and
deliver to our community at a standard that creates long-lasting
memories
- Ensure there is clear communication about what is happening in the
community department, aligning all events and activations to the
Asana calendars and tasks, and is aligned to the IMM in a timely way
- Lead and innovate the community athlete team and programs
- ensures we are bringing on the right athletes, onboarding them well,
ensuring the relationships are continually fostered
- Stays connected through avidly sweating in the community through
our 1% better program. Ensure to always keep your finger on the
pulse of what’s happening in the functional fitness space, as well as
up and coming trends
- Monitor LSKD and other social media channels, forums, and other
spaces to engage with and respond to community members. Ensure
to capture content for socials to share on company socials weekly
- Build and maintains relationships with external partners, event
organisers, and key influencers
- Collaborate with all functions in the wider business to ensure the
success of the community marketing department

**What will you embody?**
- The Ideal Team Player: You are Hungry, Humble and Smart
- A Leader: Loves to lead, influence, and inspire others; motivates,
empowers, develops, and directs people as they work
- A quick decision maker that uses all information available
- Adaptable: Thrives in uncertainty and can change priorities in a fast
- paced environment
- Resilience: Remains persistent, positive and above the line; recovers
quickly from setbacks
- Core Business knowledge: Can quickly understand and address
business information (e.g., profit and loss statements, budgets and
sales forecasts, retail strategy and approaches
- Strong understanding of the Australian market
- Exceptional communication and interpersonal skills
- Creative thinker with a passion for building and nurturing
communities
- Ability to work collaboratively within a team and ac