Manager, Marketing

**The Division**

The Customer Strategy, Technology and Innovation division within Transport leads the development of long-term, multi-modal strategies, plans and policies across NSW. We leverage data and insights, implement new technologies, drive innovation and build partnerships to provide customer-centred solutions.

**About the team**

The Brand and Marketing branch creates engaging end-to-end campaigns and strategies to drive behaviour change, improve safety, save lives on our roads and waterways, encourage public transport use, connect communities, and deliver the transport solutions of the future. We are brave thinkers and great listeners, who do creative, agile work in partnership with Transport’s divisions. Our customers are firmly at the centre of every campaign and our work is grounded in deep insight of their needs.

The Brand and Marketing team builds and drives Transport’s reputation across the entire NSW State. Customers and employees recognise our brands, and what they stand for. Our work connects customers’ whole lives, creates successful places for communities, enables economic prosperity, and helps our people thrive as they do meaningful work.

**The Opportunity**

Right now, we have an exciting opportunity for Marketing Manager Safety to join the Brand and Marketing team based at Elizabeth Street Office.

If successful, you will be responsible for developing and delivering end to end marketing and communication campaigns that encourage safe behaviour on our roads, waterways and transport networks to reduce trauma and fatalities

This role plays a key role in owning marketing campaigns by proactively identifying opportunities for engagement, managing relevant stakeholder relationships and continually improving campaigns based on analytics to drive trust in the Transport brand.

**What you will be involved in**:

- Co-ordinate the effective integration of messaging across multiple channels (websites, apps, call centres, on-mode) based on an agreed schedule of activity
- Manage the design, production and distribution of information, advertising and other materials for campaigns, ensuring all marketing campaigns have consistent messaging and align to branding guidelines, visual identity and protocols.
- Engage and manage agencies and stakeholders to deliver advertising and communication materials and ensure that all marketing and advertising activity is compliant with the Government Advertising Act.

**About You**
- We are looking for highly collaborative team players with a proven track record in the development, delivery and management of marketing strategies and projects that positively engage and inspire the many and diverse audiences of Transport for NSW.
- Ideally you will have an Advertising background and prior knowledge of Safety and the Government Advertising Act.
- You build relationships easily, and your ability to work with multiple stakeholders while navigating competing demands, deadlines and priorities is unquestioned. You maintain a strong work ethic, coupled with previous experience in a similar environment, you are aware of the political sensitivities and confidential nature of what you do.
- You have a can-do attitude, excellent communication skills, and solid experience operating in a complex customer-centric fast-paced environment.
- Along with being tertiary qualified in communications/marketing/public relations (or relevant discipline), you will be self-motivated and decisive - able to work autonomously and under direction.
- We are looking for professionals who model the highest standards of integrity and professional conduct.

**Want to Know More?**

**Salary and Benefits**

The salary for this position is Transport Service Grade 9 ($138,670 - $155,309) per annum plus superannuation and leave loading.

**Interested?**

Joining Transport for NSW, you’ll have access to a range of unique government benefits in a flexible work environment like no other. If you’re ready to step into this meaningful and rewarding role, we want to hear from you

The way we work is evolving, and we want to enable our people to work in ways that work for them. We’re moving from predominantly office-based work to a more flexible approach that supports working from different locations, including regionally. If you’re interested in working from a location not listed in the job ad, please get in touch with the Talent Specialist to discuss what’s possible.

**Our Commitment to Diversity**

**Applications close**:11:59pm on Tue 30th Aug

**Our COVIDSafe Measures Policy**

All Transport for NSW workers are required to have:

- appropriate evidence of being fully vaccinated with a TGA approved COVID-19 vaccine; or
- an approved medical contraindication.