Digital Marketing Coordinator

2 weeks ago

Sydney Central Business District, Australia Property Industry Foundation Full time

About the role

We are a passionate group of people who believe in what we do. We work hard, but also like to have fun along the way. Our values are:

- Collaboration - we understand we will only reach our goals if we are committed to working with others
- Innovation - we want to break new ground by transforming the landscape of youth homelessness
- Excellence - from top to bottom we want the Foundation to be an excellent organisation
- Passion - we want to come into work and be happy, excited, fulfilled and passionate
- Culture - we want PIF to be a place where people and ideas flourish

The Role

Reporting to the Head of Marketing & Communications, the Digital Marketing Coordinator is a part-time role which can be based in our Sydney Office. The initial contract will be for a 6-month period.

You will be a key member of the very small, but very dedicated team at the Property Industry Foundation.

**Responsibilities**:

- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Work with editorial and marketing team to drive SEO in content creation and content programming
- Drive the SEO/organic component of the Brand & Marketing strategy
- Monitor the SEO performance of the national website and event fundraising pages including landing pages, and use insights to drive continual innovation and improvement to content
- Use research and analytics to identify new opportunities and gaps in competitor targeting to generate new traffic
- Drive an SEO-based linking strategy to boost the SEO ranking of the national domain
- Monitor Digital Acquisition/SEM/SEO industry developments and devise appropriate tactics and strategies in response

**Requirements**:

- Ability to work with a small team that thrives in a fast-paced but collegiate environment
- Be a people-person that loves face-to-face engagement and conversation
- Innovative and open to trying new approaches and avenues around engagement and fundraising
- Happy to roll up their sleeves and be involved in a wide range of tasks as the situation requires

Your skills
- Degree in Marketing/Communications (or related discipline)
- Graduate - 2 years’ experience in digital marketing or related discipline
- Demonstrated understanding of SEO tools and techniques
- Demonstrated knowledge of G suite (preferably Google Adwords and Google Analytics)
- Working knowledge of HTML and experience with CMS
- Excellent reporting skills that deliver insights that drive future performance
- Ability to operate in a small team
- A flexible self-starter who is resourceful and uses their initiative
- Advanced skills in Microsoft Office and CRM databases
- Working knowledge of LinkedIn, Facebook, Twitter and Instagram

PBA3

Profession: #Marketing_Media_and_Communications

Sector: #Homelessness_and_Affordable_Housing

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