
Portfolio Marketing Manager
6 days ago
Hawaiian is a leading Western Australian property company with an extensive portfolio which includes shopping centres, office buildings and hospitality assets; throughout Western Australia.
With an innovative approach to business and strong company values, Hawaiian proudly services and supports the WA community. Through our many programs and partnerships, we aim to make a meaningful difference in the lives of people in our communities.
Our values at Hawaiian are clear. We are: Passionate Considerate, Collaborative and Curious. Hawaiian is proud to be a leading WA employer and we invite you to consider Hawaiian in your career journey.
An outstanding opportunity has arisen within our Marketing team to undertake the newly created role of **Portfolio Marketing Manager** on a full-time 12 month contract, with the possibility of extension and/or permanency.
We are seeking a **Portfolio Marketing Manager** who will report to the General Manager, Marketing and will assist in the development of strategy and manage the operational marketing functions of the Hawaiian Suburban Shopping Centre portfolio, to achieve optimal results in visitation, sales and trade area penetration and to be a Hawaiian brand champion across all suburban assets.
**Essential Duties**:
- Essential duties will include, but are not limited to, the following: _
- Lead the Suburban Marketing team to create and deliver the annual marketing plan to deliver portfolio and individual asset sales and visitation objectives, so as to achieve key results
- Support and assist the Partnership & Events Manager to execute partnership initiatives across the Suburban portfolio, and champion local engagement strategies
- Work with the Customer Insights Analyst to facilitate monthly customer insights meetings to review sales, traffic, and customer insights and optimise marketing and growth initiatives
- Work collaboratively with the Shopping Centre Portfolio Manager and Leasing Manager, Suburban Shopping Centres to develop and execute initiatives for the optimal portfolio performance
- Develop a portfolio wide marketing plan and support the Marketing Executives to produce an annual marketing plan for each suburban asset to achieve key results with focus on local community engagement
- Champion innovation projects and research new opportunities aligned to global retail trends suitable for Hawaiian neighborhood shopping centres
- Work with the Project, Property and Leasing teams to ensure marketing activities are aligned to, or created to support project, property and leasing timelines
- Report quarterly on Strategic Asset Plans, and progress against objectives and key results.
**Qualification Requirements**
- Tertiary qualifications in Marketing or Property (or similar field of study)
- Proven experience in a generalist Marketing role
- An understanding of the property industry, with prior shopping centre experience would be advantageous
- Valid West Australian Drivers License and own roadworthy vehicle.
**Preferred Skills and Attributes**
- Well-developed planning and organisation skills including the ability to effectively prioritise and manage multiple deadlines whilst delivering accurate and quality work
- Highly developed conceptual, analytical, and problem-solving skills with the ability to identify opportunities, the need for improvement and implement change
- Demonstrated initiative with the ability to exercise judgment and resolve issues independently.
- Well-developed verbal and written communication skills
- Strong interpersonal skills with the ability to build and maintain productive working relationships with internal and external stakeholders
- Self-motivated and committed to accomplishing challenging objectives whilst remaining mature and empathetic.
Take this opportunity to advance your career with a highly successful company that believes its best investment will always be its people.
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