Digital Data Specialist
4 days ago
**Opportunity snapshot**:
**An exciting, **permeant** opportunity has become **available **for a Digital Data Specialist.**
The purpose of the Digital Data Specialist role is to lead and implement good practice in the digital data instrumentation of Bupa digital estate.
You will work within the Digital Insights team in translating requirements into action. You will maintain and extend the digital data layer so that it is coherent, transparent and consumable; and ensure that digital data capture is consistent over time to enable digital metrics tracking and trending. You’ll provide technical support and advice in A/B Testing and Insights Driven Optimisation for website optimization via Adobe Target, as well as maintaining Tag Management and data validity across Bupa ANZ via Tealium and Supertag.
**How will I help?**
- Are a team player: You work alongside of a team of analytic professionals in coming up with solutions that best suited for business need.
- Are a problem solver: Thinking creatively and out of the box comes naturally to you and you thrive on challenges requiring innovative solutions.
- Are an analytical and strategic thinker: You take ownership and think creatively to solve complex problems, situations or opportunities.
**What do I need?**
- Experience in a similar role with experience in Marketing Tag implementation and running multivariate test for insight based optimisation
- Experience setting up tags using Enterprise Tag Management Solutions such as Tealium, Google Tag Manager or Ensighten
- Good understanding of tag management data layer
- Working knowledge with JavaScript
- Experience working directly with developers in implementing analytic solutions
- Experience within an optimisation program aimed at improving onsite conversion.
- Experience in online marketing campaigns, across channels including SEO, SEM, Display and Social.
Ideal Technology experience:
You use
- Tealium, Adobe Analytics, Adobe Target Premium or other tag management and analytic solutions, Microsoft Office (Advanced Excel), Sitecore (desirable).
**What’s in it for me?**
As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you’ll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference.
**Perk highlights**:
- Discount on our health insurance, travel, car, home, contents and pet insurance products as well as discounts when you attend a Bupa Dental clinic or purchase glasses from a Bupa Optical store.
- A dedicated internal wellbeing team provides you with a range of services, such as a global resilience program, regular training opportunities on a range of wellbeing topics and access to a variety of wellbeing discounts.
- An additional well-being day each year to treat yourself.
**About Bupa**
Bupa is an international healthcare group which has been committed to a purpose of longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa supports more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing, and medical visa services.
**Our people reflect the diversity of our community. At Bupa, your wellbeing, identity, and own story is respected and valued.
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