Digital Marketing Specialist

5 days ago

Eight Mile Plains, Australia simPRO Group Ltd Full time

First Things First - What We Can Offer You
- Delicious, free, chef-prepared lunch daily on site (yes)
- Fully equipped, free on site gym
- Hybrid working arrangements
- Groundbreaking parental leave program
- Second-to-none product training provided
- Fun team camaraderie and events
- Casual dress
- Opportunities for growth and development

The Job
simPRO is seeking a Digital Marketing Specialist to help scale and grow our global B2B SaaS company through digital demand. Your role will be dedicated to the adoption and awareness of simPRO’s brand, products and solutions through digital paid media marketing globally.

You will be responsible for all aspects of paid media advertising including budgeting, forecasting, strategy and planning, targeting, building of campaigns, ad copywriting, A/B testing, negative keyword management, bidding management and optimisations to ensure the best possible ROI and exceed monthly lead goals. You will create and maintain forecasts, performance dashboards and reporting.

This is a Brisbane-based hybrid role, however, fully remote opportunities available for the right person in other States/cities. To be considered, you must be eligible to work legally in Australia on a full-time basis.
What You’ll Do
- Manage global paid media campaigns and budgets across all PPC channels: Google, Bing, LinkedIn, Facebook, Capterra
- Perform keyword research and forecasting for current and new campaigns
- Develop and implement ad copy for campaigns
- Develop and communicate strategic, creative paid advertising campaigns that accelerate lead generation and brand awareness
- Examine landing pages for relevance and quality; make recommendations for search engine friendly design and SEO optimisations
- Ensure platform conversion and remarketing tags are placed properly and are tracking correctly
- Implement accurate conversion tracking on all assigned search campaigns via Google Tag Manager (GTM) or Google Analytics (GA)
- Utilise website analytics to perform analysis as it pertains to optimising the performance of paid search campaigns
- Perform search/social marketing competitive analyses for using our industry tools
- Proficient in SEMRush and Social Media Advertising Tools
- Solid communication skills in order to effectively present strategic and tactical plans to internal teams.

What You’ll Bring
- Bachelor’s Degree in marketing, communications, or related field
- A minimum of 2+ years experience in digital marketing or demand generation. _Agency experience is a huge plus_
- Strong writing and editing skills
- Data oriented with solid analytical and problem-solving skills
- Knowledge of best practices for landing pages and A/B testing
- Experienced in lead generation and performance marketing
- Google Ads, Google Analytics, and Facebook Blueprint Certifications are a plus
- Familiarity with CRM and marketing automation technologies, previous use of Salesforce and Pardot a plus
- High degree of initiative, resourcefulness, personal responsibility and ownership
- Strong interpersonal skills and ability to work as part of a global team.

Core values required of all simPRO employees:
While experience in the above areas will be highly considered, it’s important to note they will be secondary to the person with the right determination, attitude and simPRO compatibility. Our culture and core values are very important to us:
We Are One Team
We Own It
We Innovate
We Care
We Have Fun

to learn more about us and our values.

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