Demand Generation Specialist

**Full-time / Permanent role**:

- **Hybrid (mix of WFH and in-office)**:

- **Melbourne, Sydney, Brisbane, Adelaide location preferred.**

**_Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package of $1250/year and a fantastic team culture spike your interest?_**

AlayaCare are seeking an individual experienced in both running Demand Generation campaigns & Digital Marketing within a SaaS environment to join our Marketing team.

**About AlayaCare**

AlayaCare are a fast-growing scale-up with a presence in Australia, Canada and the United States, who are revolutionising the way aged and disability care is delivered. Our software offers a complete technology solution for residential and community care organisations.

We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.

**About the role**

Reporting to our Director of Marketing ANZ, the Demand Generation Specialist plays a pivotal role in driving demand for our SaaS products through the execution of campaigns & other B2B demand generation programs.

**The overall objective of the Demand Generation role is to;**
- **Manage digital advertising and paid media** (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation
- Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
- **Drive top-of-funnel lead generation** and support the sales pipeline through aligned campaigns and content
- Track, analyse, and **optimise campaign performance** to improve ROI and lead conversion
- **Leverage data and insights** to inform strategic decisions and continuously improve demand generation outcomes.

**What we're looking for in a Demand Generation Specialist;**
- 3-5 years' experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS business
- Marketing qualification or equivalent experience
- Hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce
- Skills in analysing data and processes to drive marketing efficiency and performance
- Strong multitasking, communication, and collaboration abilities
- A customer-focused individual with a passion for continuous learning and improvement.

**It would be a bonus if you also have**:

- Knowledge of the aged & disability care industries in ANZ
- Familiarity with the Software Development Life Cycle
- **Experience developing account-based marketing (ABM)**strategies to target and engage key accounts

**What we offer**:

- Competitive salary package including generous company stock for all employees
- Flexible hybrid work (from our offices, from home)
- 5 wellness days off per year to relax and promote mental health
- Up to 90 days per year working from anywhere in the world
- Flexible benefits bonus package of $1250 per year
- Company paid parental leave and volunteer leave
- Team lunches and events, and health and wellness activities
- An open and transparent culture
- A chance to make a meaningful difference for clinicians providing care on the front line
- A foot in the door to the rapidly expanding home care technology industry.

**_ Better outcomes, better belonging_**
- _
- Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration._
- _