Campaign Marketing Specialist

**Full-time / Permanent role**
- **Hybrid (mix of WFH and in-office)**
- **Melbourne, Sydney, Brisbane, Adelaide location preferred.**

**_ Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package of $1250/year and a fantastic team culture spike your interest?_**

**Launch your career in SaaS demand generation**

Are you an early-career marketer ready to take the next step? Are you a campaign marketer who knows how to translate audience insights into high-impact programs? Do you enjoy owning the full campaign lifecycle — from identifying prospects to launching coordinated marketing motions that drive real results?

We're looking for a **Campaign Marketing Specialist** to join our ANZ Marketing team at **AlayaCare**, a fast-growing SaaS company transforming the way aged and disability care is delivered. This role is ideal for someone with around **3 years of marketing experience** who is eager to develop hands-on campaign execution skills and grow into a strategic demand generation marketer.

This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you've worked in a SaaS business, know how to engage hard-to-reach audiences, and have hands-on experience with marketing automation platforms like HubSpot, you'll thrive in this role.

**The overall objective of the Demand Generation role is to;**
- **Manage digital advertising and paid media** (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation
- Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives
- **Drive top-of-funnel lead generation** and support the sales pipeline through aligned campaigns and content
- Track, analyse, and **optimise campaign performance** to improve ROI and lead conversion
- **Leverage data and insights** to inform strategic decisions and continuously improve demand generation outcomes.

**What we're looking for in a Demand Generation Specialist;**
- 3-5 years' experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS business
- Marketing qualification or equivalent experience
- Hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce
- Skills in analysing data and processes to drive marketing efficiency and performance
- Strong multitasking, communication, and collaboration abilities
- A customer-focused individual with a passion for continuous learning and improvement.

**It would be a bonus if you also have**:

- Knowledge of the aged & disability care industries in ANZ
- Familiarity with the Software Development Life Cycle
- **Experience developing account-based marketing (ABM)**strategies to target and engage key accounts

**What we offer**:

- Competitive salary package including generous company stock for all employees
- Flexible hybrid work (from our offices, from home)
- 5 wellness days off per year to relax and promote mental health
- Up to 90 days per year working from anywhere in the world
- Flexible benefits bonus package of $1250 per year
- Company paid parental leave and volunteer leave
- Team lunches and events, and health and wellness activities
- An open and transparent culture
- A chance to make a meaningful difference for clinicians providing care on the front line
- A foot in the door to the rapidly expanding home care technology industry.

**_ Better outcomes, better belonging_**
- Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within _AlayaCare's_ policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration._