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Full-time Marketing Specialist

3 weeks ago

Rosebery, Australia Incu Full time

We believe in our people and we know that our team embodies everything that Incu stands for. We are passionate, driven and we believe every employee has an important place in our business. We stand by our core values and we believe these values have been key to the success of our business so far.

**I**nclusivity
**N**urture and empower
**C**ustomer experience
**U**nderstanding and empathy

If you believe you can contribute to the Incu family in a positive way and you have a love for fashion and general good vibes, we would be thrilled to hear from you.

As Marketing Specialist, you will play a key role in growing brand awareness and engagement for Incu. You will confidently support on executing campaigns end-to-end and take a creative-led approach to developing the Incu content & social strategy.

You are innately creative and a critical thinker, ensuring all activity serves a brand or commercial purpose. You have an eye for content including ideating new angles as well as creating content. Collaboration must come naturally as you build rapport across the wider marketing team, our store teams, different departments, brands and partners. You are agile and adaptable to the growing business needs and willing to work together to achieve shared goals.

**Responsibilities**
- Responsible for developing and executing our social and content strategy, including but not limited to Instagram, Tiktok, blog, brand launches, influencers and ambassadors.
- Support the Marketing Manager on the end to end campaign execution from brief through to reporting.
- Copywriting for short and long form written content, working with freelancers when required.
- Oversee influencer marketing strategy for our in-house brand and collection drops.
- Nurture relationships with shopping centers, stylists and other partners.
- Responsible for supporting on in-store windows, visual merchandising and activations when required.
- Report on all marketing activity to gain insight and assess against goals.
- Manage assets supplied from our brand partners including scheduling for social and digital content
- Support on event management including production and event content strategy
- Work collaboratively with wider marketing, creative, buying, e-commerce and operations departments to deliver mutually beneficial outcomes.
- Support on required marketing activity for our mono brand partners including Ganni and A.P.C.