Marketing Manager
2 weeks ago
Marketing Manager
- Permanent Opportunity
- Melbourne
**Responsibilities**:
- Develop and execute digital marketing strategies that effectively promote the brand and drive results
- Use data and analytics to inform marketing strategies and measure the effectiveness of campaigns
- Develop brand guidelines and ensure all marketing communications are aligned with our brand values and messaging
- Collaborate with cross-functional teams to develop integrated campaigns that drive engagement and loyalty among the target audience
- Monitor and stay up-to-date on industry trends and best practices in digital marketing, and adapt marketing strategies accordingly
- Lead, mentor and manage the marketing team
**Requirements**:
- 5+ years of marketing experience, ideally with a background in Digital Performance or Brand.
- Excellent knowledge across Digital Marketing platforms (e.g., Facebook Ads, Google ads, Google Analytics)
- Experience buying/negotiating digital & traditional media, both direct and through agencies
- Extensive experience in managing marketing campaigns, end to end, preferably within a data-driven performance context.
- Experience in data analysis and using data to inform marketing decisions
- Excellent communication and leadership skills
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
- Experience managing a team of marketing professionals
This position is based in Melbourne.
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