Social Media Consultant

2 weeks ago

Perth, Australia HBF Health Full time

**Job no**: 494271
**Work type**: Permanent full time
**Location**: Perth CBD
**Categories**: Marketing & Communications

**HBF Employee Benefits**
- Flexibility with hours and work-from-home options
- Fully Subsidised Corporate Gold Health Cover for you and your family
- 13 days personal leave per year
- Access to corporate discounts across a range of retail, restaurants, and hotels

**About the Opportunity**

Are you passionate about social media and looking to make a significant impact within a dynamic marketing team? HBF is seeking an all-round Social Media Consultant to join our Social and Content team. This role is designed to support our brand strategy and broader business objectives by establishing and implementing a comprehensive social media strategy. You will be hands-on in planning, implementing, optimising, and measuring our social media portfolio.

**Key Accountabilities**:

- Develop and deliver an integrated social media plan that leverages multiple networks to engage with HBF members.
- Collaborate with the Content Lead to implement and measure data-driven and targeted messages across HBF’s social media channels.
- Ensure consistent delivery of the HBF brand (tone, style, design) across all social channels.
- Utilise insights and trends to support the development of integrated digital media campaigns that reach HBF’s target audiences with contextually relevant messages.
- Track, report, and analyse the impact of social media activity on website analytics, supporting ongoing performance improvement and optimisation.
- Liaise with go-to-market teams and agencies to create a social media roadmap that complements the always-on digital media program.

**About You**

This role is perfect for a highly motivated and driven individual who can bring energy and a go-getter attitude to a busy marketing team. You will have expert knowledge in digital marketing, with a focus on social media advertising or content strategy, and a demonstrated ability to produce high-quality written and visual communications. Strong analytical skills to interpret insights and report on business outcomes are essential, as is the ability to communicate effectively with a wide variety of internal and external stakeholders.

**Next Steps**

If you're passionate about driving innovation and supporting the growth of HBF's social media presence, we’d love to hear from you.

Our recruitment process includes reference checks, National Police Clearance, and verification of working rights in Australia.

**Advertised**: 05 Mar 2025 W. Australia Standard Time
**Applications close**: 19 Mar 2025 W. Australia Standard Time

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