Social Media Specialist

2 weeks ago

Perth, Australia Talent International Full time

australia perth permanent negotiable- A thorough understanding of social media algorithms, trends, guidelines, and best practices.
- Experience in creating organic social media schedules for platforms such as Meta, TikTok, and LinkedIn.
- Experience in paid social media advertising on platforms such as Meta, TikTok, and LinkedIn.
- Solid knowledge of social media analytics and management tools.
- Strong organizational skills, with the ability to prioritize work across multiple projects, channels, and campaigns.
- Experience using Adobe Suite, including Illustrator.
- Excellent copywriting and editing skills.
- Attention to detail and professionalism.
- Strong teamwork and collaboration skills.
- The ability to take initiative and thrive in a fast-paced environment.
- Exceptional time and deadline management skills.
- A high client service ethic.
- Comfortability working behind and in front of the camera.
- A degree qualification in appropriate disciplines such as marketing, communications, graphic design, and/or any other digital creative areas would be highly advantageous but not absolutely essential.

**Responsibilities of the Social Media Specialist include**:

- Manage the day-to-day handling of multiple client social media channels, adapting content to suit each different platform.
- Curate and create engaging multimedia content across multiple platforms.
- Write highly engaging social copy, tailored to each platform and consistent with the client’s brand voice.
- Manage and oversee the social media components of all client organic schedules, paid campaigns, and projects.
- Collaborate with the creative pod and account manager to ensure brand consistency and timely delivery of client campaigns while paying attention to detail and achieving outlined KPIs.
- Oversee, plan, and deliver content across different platforms using scheduling tools.
- Oversee the creation and implementation of monthly social media schedules.
- Monitor, track, analyze, and report on performance on social media platforms using analytics tools and adjust strategies accordingly.
- Manage a budget for social media activities and report on ROI.
- Develop and implement new strategies to leverage social media and drive objectives.
- Communicate with followers, respond to queries, monitor community feedback, and foster online discussions.
- Continually learn, test, measure, and optimize performance on all social media activities.
- Attend content shoots on-site with clients.
- Manage time efficiently across multiple clients and projects.

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