Digital Marketing Manager
5 days ago
**Full time permanent role in a supportive, collaborative team**:
- ** State of the art offices above our latest flagship store in Nunawading**:
- ** Great company culture and benefits with hybrid working arrangements**:
- ** Attractive salary package**
**ABOUT BEACON LIGHTING**
Our story began in Melbourne in 1967 with a single store and the drive to brighten up people's lives. Since then, we’ve grown to become Australia’s leading residential lighting retailer and trade supplier, with over 120 stores nationwide and a team of over 1,100 people in Australia and beyond. Our customers are at the heart of everything we do. And it’s their wellbeing that drives us to develop stylish, innovative and energy-efficient products that help them live brighter, live lighter, live cooler, live warmer, live well, live smarter and to simply, live life.
**THE ROLE**
We are currently seeking a full time Digital Marketing Manager to join our team on a permanent basis.
Reporting to the Group Marketing Manager, this role operates within our award-winning in-house marketing team, managing three direct reports. You will be responsible for strategic direction and implementation of innovative digital marketing initiatives to ensure business goals and growth targets are met.
**Key responsibilities will include**:
- Managing the online marketing for Beacon Lighting
- Executing digital initiatives, campaigns and projects within set budgets and deadlines
- Analysing website performance and online marketing activities, making recommendations for performance improvement where appropriate
- Coordinating online campaigns (including but not limited to Paid Search and Remarketing) to increase online traffic and sales
- Managing the strategic direction of Beacon loyalty programs aimed at increasing membership, engagement, and sales
- Managing the Loyalty Marketing Coordinator responsible for VIP and Trade Club communications and engagement initiatives
- Managing the Digital Marketing Coordinator & Social Media Coordinator responsible for the Social Media strategy and influencer activities throughout the business
- Managing performance of promoted listings for marketplaces - including eBay and Amazon
- Presenting digital initiatives and campaign ROAS to executive management team
- Working closely with partners including Beacon’s media agency to fulfil digital initiatives
- Coordinating and tracking the resolution and completion of technical issues.
- Working collaboratively with partners across Beacon and media agency to fulfill digital initiatives
- Briefing the in-house design team and contribute to creative strategy of campaigns
**ABOUT YOU**
With an enthusiastic attitude and a passion for digital marketing, you will preferably have a minimum of 4 years’ experience in a similar digital marketing leadership role. In addition, you will demonstrate:
- High level of competency in Microsoft Office programs, especially Excel and PowerPoint
- Ability to work at both a strategic and operational level in a fast-paced retail environment thus allowing you to work collaboratively with key stakeholders
- Strong analytical and interpretational skills
- Exemplary attention to detail
**BENEFITS**
To reward you for your efforts, we offer a competitive salary package, paid birthday leave and well-being days, generous product discounts, and the opportunity to purchase shares through the Beacon Lighting share scheme.
Based in our beautiful, purpose-built offices Nunawading this role also offers the security of on-site parking, as well the flexibility of hybrid working arrangements. This is a fantastic opportunity to work within an ASX listed company that has been constantly evolving and striving for success for over 50 years.
**HOW TO APPLY**
**Please Note**
LI-Hybrid
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