
Performance Marketing Executive
2 weeks ago
A leading Global Fast-Moving Consumer Goods company
- $80k - $90k annual salary
- Macquarie Park head office location - hybrid working
**Position Overview**:
**In This Role, You Will**
- Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Analyse data to identify problems and opportunities
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Define OKRs (objectives and key results) for channel experiences and campaigns
**Requirements**:
- Minimum 2 years of experience in e-commerce Performance Marketing (App & Web)
- Advanced knowledge of running ads on Social platforms (e.g. Facebook, Instagram, Snapchat, Tiktok, Twitter, Reddit, Google Analytics, Adjust/Appsflyer etc)
- Hand-on understanding of analytics tools (e.g. DoubleClick, Google Analytics, Adjust/Appsflyer etc)
- Working knowledge of other performance channels (e.g. Google Ads, Ad Networks, Google/Apple search etc) is a big plus
- Proven track record of working at well-funded Internet companies and have experience and optimization campaigns with scale is a plus
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
- Hands-on mentality, an analytical and structured way of working, with strong logical thinking skills
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