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Programmatic Ad Operations Specialist

2 weeks ago

Sydney, Australia GumGum Full time

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don't need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

The **Programmatic Ad Operations Specialist** is part of GumGum's Ad Operations team, whose primary responsibilities include the management, optimization and analysis of Programmatic and Direct campaigns throughout the GumGum platform. The Programmatic Ad Operations Specialist is an enthusiastic, confident, and flexible team player, with a strong analytical and creative mindset that thrives in a fast paced and dynamic environment.

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Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person weekly collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.

**What You'll Achieve**
- Campaign Management
- Ability to autonomously setup and drive the technical setup of Direct and Programmatic campaigns.
- Setup ad creatives and tracking tags for direct and programmatic campaigns.
- QA, Monitor and Optimise campaigns to ensure the highest possible outcomes, whilst ensuring campaign delivery.
- Work as the liaison between the buyer (GumGum's Client), DSPs or 3rd Party Vendors as required to activate and measure successful campaigns, while troubleshooting any issues that may arise on either side.
- Consult with the other team members to ensure the success of all campaigns and the satisfaction of the client.
- Assist with End of Month billing processes.
- Effectively use GumGum data products such as AIP and Verity and various other data/tracking/monitoring tools to ensure campaign success.
- Technical Skills & Support
- Serve as a point of contact for clients and internal teams regarding technical aspects of campaigns.
- Familiarity with DSP vendors, a variety of third party vendor tracking / monitoring tools and project management tools.
- Reporting and Analysis
- Generate regular reports on campaign performance and present insights to internal and external stakeholders.
- Extract meaningful insights and trends from campaign data.
- Escalation and Collaboration
- Work closely with the Sales team & Account Management team to help formulate media plans and campaign strategies.
- Collaborate across multiple departments to analyse insights data and provide deliverables pre/mid/post-campaign.
- Take ownership of and investigate discrepancies and other campaigns related issues as necessary, conducting testing and escalation to relevant stakeholders as required.

**Skills You'll Bring**
- Bachelor's degree in a related field, such as Advertising, Marketing, Business, or a relevant discipline
- 2+ years of relevant experience trafficking, optimising and pacing digital advertising campaigns.
- Experience with various ad serving systems (DCM), project management tools, data management platforms (DMPs), demand side platforms (DSPs), and research study vendors.
- Understanding of digital media & advertising principles (marketing funnel, media rate types, programmatic media, etc).

**What We Offer**

**Awards**
- Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
- 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
- Ad Exchanger Programmatic Power Player 2022 and 2021
- CTO Hero Award of OTT.X 2023
- Digiday Media Awards Europe finalist 2022 and 2021
- Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
- Gold Award at the IAB Mixx Awards in Belgium in the "Best Use of Advertising Technology" category
- The Drum Award Digital Advertising: Game-changing Technology for Domino's case study
- GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threaten