Programmatic Performance Specialist

7 days ago

Sydney, New South Wales, Australia Daily Mail Australia Full time $80,000 - $120,000 per year

Daily Mail Australia forms part of a phenomenal worldwide offering, attracting more than 165 million global unique browsers, making it one of the world's largest English-speaking news websites.  We are consistently breaking exclusives in local and global news, celebrity, entertainment and sport while reporting on what's trending in fashion, beauty, health and technology.  This is an exciting time to join Daily Mail Australia in what marks the 11th year since the launch of the brand locally.

Key responsibilities:

  • Translate programmatic data insights into actionable sales narratives, enabling commercial teams to target agencies, independents, and direct clients with data-backed programmatic propositions.
  • Own the full lifecycle of programmatic deal setup — including private marketplaces, preferred deals, curated marketplace integrations, and programmatic guaranteed — ensuring correct configuration and optimal performance.
  • Lead partner relationships across the programmatic ecosystem, owning key relationships to surface and negotiate PMP opportunities and curated deal strategies to sustain yield and fill rate.
  • Partner with key stakeholders to analyse bid data, fill rates, and deal performance, identifying revenue growth opportunities and building strong commercial cases for direct sales activation.
  • Act as the first line of support for programmatic issues across the site — including tag implementation, targeting errors, latency issues, and ad-serving discrepancies — working with UK and US ad ops and engineering teams to resolve issues quickly.
  • Leverage Google Analytics, GAM, and third-party measurement tools to analyse campaign delivery, performance trends, and user behaviour. Conduct A/B testing and QA for new programmatic integrations or site changes.

Skills and experience:

  • 3+ years in digital media with at least 3+ in a programmatic or ad operations role
  • Proven experience setting up, troubleshooting, and optimising programmatic campaigns in Google Ad Manager and across SSP/DSP platforms
  • Strong knowledge of the programmatic ecosystem architecture — including exchanges, supply paths, bidding logic, measurement solutions, and where premium news publishers sit within the value chain
  • Hands-on experience with Google Analytics and site-side troubleshooting
  • Advanced data analysis skills, with the ability to translate technical insights into revenue strategies
  • Ability to troubleshoot and provide solutions for optimal user experience across the site.

This is an exciting opportunity to join Daily Mail Australia and we are looking for someone who is ambitious and who can support our growth and business objectives.  On offer is a competitive salary package, private health insurance and a wellness allowance.

Does this sound like you?   Apply now with your resume and an optional cover letter if you think you've got what it takes to excel in a high performing team who love what they do.

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