Digital & Data Lead Ufs Anz

**Who we are?**

On any given day, 2.5 billion people globally use Unilever products to feel good, look good and get more out of life. Many of our brands are well-known, household staples and old-time favourites including Dove, Rexona, Lynx, Vaseline, OMO/Persil, Surf, TRESemmé, Continental, Ben & Jerry’s and Streets.

We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap more than 100 years ago, and it’s at the heart of how we run our company today. In 2022 Unilever Australia & New Zealand became a Certified B Corporation (B Corp), joining a growing network of organisations committed to galvanising a stronger, more inclusive, equitable and regenerative economy for all.

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and is pioneering flexibility. There’s no better time to join our team

**About us**

Unilever is one of the world’s leading fast-moving consumer goods companies, with strong local roots in more than 100 countries. Locally, Unilever employs more than 1,800 people, and has offices and manufacturing facilities throughout Australia and New Zealand. Unilever Food Solutions is a dynamic and rapidly growing dedicated Foodservice division of Unilever seeking the best talent in the industry.

At Unilever Food Solutions, we help chefs all over the world serve tasty, wholesome meals that keep guests coming back for more.

We create ingredients that save precious prep time in the kitchen, without compromising on flavour or flair. And constantly provide ideas and inspiration that keep your menu fresh and exciting. Our ingredients are some of the staples of professional kitchens in 74 countries around the world: Knorr, Hellmann’s and more.

We’ve been in food since the 1880s. We’re chefs ourselves. So we understand that critical balance between impressing your guests and making a profit. And how to keep your menus and recipes fresh and exciting, as times and tastes change.

**Job Summary**

This is an exciting opportunity to shape the future of food by leading the UFS Digital & Data transformation agenda to accelerate growth in ANZ.

The role is a critical business enabler and advisor to the Country Leadership team and will work closely with Country Leads to define and execute the strategic vision and roadmap for Digital & Data in UFS ANZ, through driving best practice thinking and implementing new ways of working across current and future proposed digital ecosystem that is integrated into the overall Unilever technological stack.

This will empower Marketing and CD teams to deliver digital first, data-led activities focused on acquiring and nurturing target operators, improving their digital experiences with our brands and moving them through to first and repeat purchases via seamless customer journeys that are integrated with key account teams and strategic trade partnerships.

**Role Responsibilities**:
**Leadership & Strategic Implementation**
- Define and lead the strategic vision and roadmap for ANZ Digital & Data, including Integrated Business Planning in collaboration with Country Leads, Global and PU Digital & Data team.
- Lead and implement Data Strategy and Data-led marketing campaigns including data collection and partnerships leverage to drive decisions and measure performance.
- Land roadmap for current and future digital ecosystem integrated to Unilever technological stack, including the design and rollout of a fit-for-purpose CRM program.
- Own eCommerce strategy and capability by collaborating with CD and Customer Marketing on market-leading initiatives in the industry.
- Lead digital media and data partnerships with customers to drive increased capability and data sharing agreements.
- Lead performance media including organic, paid social, search and where to buy functionality by partnering with key stakeholders to deliver integrated journeys.
- Champion and share executional excellence including adoption and implementation of global capabilities and best practices in digital, data, web.
- Engage with Global & PU Digital & Data, and ANZ DMC team to champion and drive synergies, adopting best practices and collaborating on joint platforms.

**Operational Execution & Excellence**
- Design omnichannel journeys and campaigns with Customer Marketing to drive the full life cycle, including lead management.
- Plan, execute, track and optimise operator buying experiences by identifying most effective on/offline touchpoints to maximise conversion from reach and engagement to sales.
- Support Customer Marketing to create compelling ‘always on’ digital shelf content, spanning both upper and lower funnel assets, triggering operators to buy our products.
- Work with Customer Marketing to create and implement trade active reselling programs based on trade needs and available touchpoints (