Marketing Coordinator

1 week ago

West Melbourne, Australia American Doughnut Kitchen Full time

**Location**: Warehouse | QVM | Prahran Market (PM) and other retail sites as they open. Some remote work as needed.
**Employment Type**: Full-time

**About Us**
At American Doughnut Kitchen (ADK), we’ve been crafting Melbourne’s most beloved doughnuts for over 70 years. As a family-owned and operated business, we’re more than just a brand—we’re a cherished tradition. Our doughnuts bring joy to generations of customers, and our culture reflects values of quality, humility, ingenuity, joy, and unity.

If you’re a creative marketer ready to drive our brand forward while honoring our rich history, we’d love to have you on this exciting journey.

**Why Join ADK?**
- Work with an iconic Melbourne brand that continues to evolve and delight.
- Be part of a collaborative team that values creativity and innovation.
- Lead initiatives that directly impact our growth and customer engagement.

**About the Role**
As our Marketing Coordinator, you’ll take the lead on building brand awareness, engaging audiences, and driving customer loyalty. Collaborating closely with social media and PR agencies, you’ll manage campaigns, craft compelling content, and develop strategies that embody our vision and values.

**Key Responsibilities**:

- Develop & Execute Marketing Strategies: Implement brand positioning, messaging, and visual identity across all platforms.
- Campaigns & Promotions: Design and deliver campaigns to boost foot traffic, online sales, and brand awareness.
- Agency Collaboration: Work with social media and PR teams to ensure key targets are met.
- Content Creation: Produce engaging copy and visual materials for digital and print channels.
- Performance Analysis: Monitor campaign metrics, providing insights and recommendations.
- Event Coordination: Support events and partnerships to enhance brand visibility.
- Community Engagement: Manage Meta comments, DMs, and customer interactions.
- Google & Database Management: Maintain updated Google listings and nurture our customer database.
- Market Research: Stay ahead of industry trends to identify growth opportunities.

**What You’ll Bring**
- Minimum 5 years of marketing experience in a high-growth food business or similar.
- Expertise in Meta, TikTok, and website platforms, with a proven track record of successful campaigns.
- Experience in SEO, Google Analytics, and paid ad optimization.
- Exceptional project management and communication abilities.
- Passion for food, customer experience, and building a brand that resonates across generations.

**Preferred Skills**:

- Shopify experience.
- Advanced research and trend analysis skills.
- An innovative mindset and a hunger for continuous learning.

**How to Apply**
If you’re ready to bring your creativity and expertise to ADK, here’s what we’d like to see:

- Your CV and LinkedIn profile.
- Examples of your previous work (social media campaigns, websites, printed materials).
- Share two ideas for how we can elevate our brand presence.

Join us in crafting joy and tradition for generations to come.

Pay: $24.87 - $40.52 per hour

Expected hours: 38 per week

**Benefits**:

- Employee discount
- Free drinks
- Free food

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

Supplementary Pay:

- Penalty rates

**Experience**:

- Social media marketing: 3 years (required)
- Marketing: 5 years (required)
- Copywriting: 5 years (preferred)
- Graphic design: 5 years (preferred)
- SEO tools: 3 years (required)

**Location**:

- West Melbourne, VIC 3003 (required)

Work Location: In person

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