Paid Digital Media Specialist

As our **Paid Digital Media Specialist**, you’ll report to the Digital Marketing Team Lead and be the go-to expert for planning, executing, and optimising paid digital campaigns. From Google to Meta to YouTube, you’ll manage a variety of platforms, ensuring we’re not just in the game but leading it. You'll also collaborate with the Victorian Government media agency to bring campaigns on Snapchat, TikTok, and display advertising to life.

Your mission? To elevate Chisholm’s brand, drive audience engagement, and deliver measurable results—all while staying ahead of the curve in this ever-evolving digital landscape.

**What You’ll Do**
- ** Campaign Management**: Plan, execute, and optimise Chisholm-managed campaigns across Google, Meta, and YouTube. Collaborate with external agencies for TikTok, Snapchat, and display ads.
- ** Audience Targeting**: Leverage customer segmentation, retargeting, and innovative strategies to reach key audiences and drive key outcomes.
- ** Performance Analysis and reporting**: Monitor metrics like Impressions, CTR, CPA, and ROAS. Identify trends and provide actionable insights to maximise campaign performance.
- ** Collaboration**: Work closely with internal teams to align on campaign strategies, develop creative assets, and ensure seamless execution.
- ** Budget Management**: Own the campaign budgets, ensuring spend is optimised for maximum impact.
- ** Innovation**: Stay on top of industry trends and recommend new tools, platforms, and approaches to keep Chisholm ahead of the competition.

**About You**
- You will have a relevant Degree qualification and experience; or lesser formal qualifications with extensive experience with technical paid media expertise; or equivalent combination of relevant experience and/or education /training.
- Deep knowledge of paid digital platforms (Google Ads, Meta, YouTube) and their latest features.
- Expertise in SEM, SEO, social media marketing, A/B testing, and CX principles.
- Proficiency with tools like Google Analytics, Google Tag Manager, and Meta Pixel.
- A collaborative mindset and the ability to translate data into actionable marketing strategies.
- A passion for creative problem-solving and driving measurable results.

**What We Offer**
- **A dynamic, supportive team environment** that values innovation and growth.
- ** Opportunities to work on exciting projects** and shape Chisholm’s digital marketing future.
- ** A chance to make a real impact** in an environment where your expertise is valued.
- ** An Inclusive work culture** - Chisholm is resolutely diverse. We celebrate our people’s unique contributions to achieving our ambition to transform lives through relevant and responsive high-quality education
- ** Professional Development** - continue to grow your career
- ** Networking Opportunities** with Industrial Partners
- ** State of the art facilities** on our campuses
- ** Free on-site parking** as well as locations close to public transport
- ** Free Employee Assistance Program **- get the support you want. It’s confidential

**Ready to Join Us?**

**ABOUT US**

Chisholm is one of the largest vocational training providers in the state with a team of over 1,400 dedicated staff supporting 41,000 students who choose to study at Chisholm and training at our modern campuses across Melbourne’s southeast and online. We partner with governments, educational institutes, and businesses worldwide, sharing our expertise in vocational education.

We offer over 400 courses that include nationally accredited pathways from secondary school programs and short courses, through to certificates, diplomas, and degrees.

At Chisholm, we embrace differences in gender, age, ethnicity, race, cultural background, disability, religion, and sexual orientation. We know that diversity and inclusion help us to attract, recruit, engage and retain a team of talented people.

Chisholm has zero tolerance for child abuse and all forms of harm to children. All allegations and safety concerns will be treated consistently in accordance with Chisholm policy and procedure.

**Important information about your applicatio**n

**HOW TO APPLY**

Applications for this position close **9am Friday 13 December 2024.**

Applications should include:

- a covering letter
- curriculum vitae
- contact details of three (3) referees.
- Verified valid Employee Working With Children Check
- Verified National Police Check
- Verified copy of unrestricted work rights in Australia
- Verified copies of qualifications and transcripts as listed in your resume.

Chisholm reserves the right to withdraw an advertised position at any stage.

Find out more about us by visiting us on our Website and social media sites.