Retention Marketing Specialist

3 days ago

Docklands, Australia Medibank Full time

**Will you actively create a healthier future for tomorrow?**

At Medibank we’re encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.

We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.

We are on the hunt for an experienced and passionate Marketing Specialist to join our Retention Marketing team in this permanent opportunity.

In this role you’ll be supporting the Marketing Manager to deliver our member retention and engagement initiatives, to achieve customer and business outcomes deriving from the Customer and Lifecycle Management (CALM) Squad.

As Marketing Specialist, you will partner with stakeholders including our Experience and Consumer Hub and the wider marketing team to help drive retention strategies for Medibank. Day to day, this role would see you:

- Deciding if your day is best spent working from home or the office. We don’t go for mandated office attendance here at Medibank, but we will need you to come along to team days and events when they’re on.
- Manage and execute multi-channel campaigns against agreed objectives and delivering to key metrics
- Use data insights and analysis to develop new ideas and initiatives.
- Implement a test and learn approach that enables robust decision-making and budget allocation to efficiently generate additional revenue growth, engagement and retention.
- Contribute to, be the customer lens and support the delivery of key programs of work that come out of the CALM squad
- Ensure appropriate reporting and analytics are in place to measure marketing effectiveness and optimise ROI, including lapse impact and attempted lapse
- Logically work through complex campaign requirements and translate business requirements into effective campaigns, while ensuring compliance and efficiency Taking some time to recharge your batteries and encouraging others to do the same - you might grab a takeaway coffee and head out for a walking one on one with a team member, get to the gym for a lunchtime class or block out calendar time to attend to your childs school assembly.

**What** **about you?**

This role would be a perfect match for an experienced Retention Specialist looking to grow their career with a large organisation. We will need you to bring your strong end to end campaign delivery experience along with a willingness to actively contribute to the team - we really want you to bring your fresh ideas and insights to the table You’ll need to be a pro at pivoting - this is a fast paced environment where priorities can change quickly, so you need to be comfortable in running with new approaches.

An effective communicator, you will be able to engage with a range of stakeholders to achieve great results for the business.

**A career with us**

At Medibank, we believe work is something we do, not somewhere we go. Our modes of working - Collaboration, Connection and Concentration - help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.

We offer a range of great benefits such as subsidised private health insurance, rewards and discounts, and health and wellbeing initiatives. To find out more, click here.

**To start small and impact bigger.

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