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Social Media Manager

3 weeks ago

Sydney, Australia Accent Group Full time

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 750+ stores, 35 brands and 40 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Pivot, Timberland, Stylerunner, Palladium, Stance, Saucony, & Nude Lucy

**About the role**:
We have an exciting opportunity available for a Social Media Manager to join our Marketing Team with a focus on our Glue and Vertical Brands. Reporting to the Marketing Manager, you will be responsible for managing end-to-end social media strategy development, channel management, content creation, analytics, and reporting.

**Your key responsibilities will include**:

- Manage end-to-end social media strategy development, channel management, content creation, analytics, and reporting.
- Creating, managing, and overseeing content upload across all social channels
- Responsible for all Social Media communication to ensure the voice of the brand and message is always maintained and conveyed accurately
- Work collaboratively with the creative team to develop social content including but, not limited to stills and video
- Maintain and direct third-party creative to produce localised content
- Replying and maintaining customer interaction on all social media platforms, this includes, but is not limited to, customer comments and messages in coordination with the Customer Service team
- Report on all social media channels and their associated communities through careful monitoring and reporting on engagement, conversion, optimization, and competitors weekly
- Develop and implement social media strategy
- Increase customer engagement of all social channels determined by social and content objectives
- Increase click through to online month on month determined by Social and content objectives
- All social channels are updated daily in line with brand guidelines and business goals
- Ensure all budget work is met within or under at all times.

**To succeed in this role, you will need to have**:

- Minimum 2+ years’ experience in a similar role
- Bachelor’s Degree in Communications and/or Marketing is preferable
- Digital Content Creation experience
- Management of all social media platforms
- Sound understanding of influencer marketing
- Affiliation with Accent Group Core values and “Make It Happen” attitude.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.