Growth Creative Copywriter

2 weeks ago

Sydney, Australia Crypto.com Full time

**Responsibilities**:

- Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, TikTok, Google, etc.
- Work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
- Conduct research and conceptualize ideas to develop engaging messages for the target audience.
- Create personalized, segmented messaging for different customer groups to boost engagement and conversions.
- Set the tone and drive creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
- Stay up-to-date with trending topics and news to identify content opportunities.
- Gather input and validate content with internal teams.
- Ensure consistency and quality across all written materials.
- Take ownership of projects from concept to delivery, aligning with brand guidelines.
- Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
- Utilize AI tools to develop compelling visuals and content.

**Requirements**:

- 6+ years of fin-tech / blockchain content writing experience.
- Exceptional ability to craft impactful writing.
- Proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
- Capability to develop strategic copywriting approaches that align with business objectives and campaign goals.
- Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
- Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
- Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
- Proven ability to develop compelling, customer-centric copy that tells a story, builds emotional connections, and drives desired actions.

Hybrid

LI-MK1

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