Creative Copywriter

**The role in a nutshell**:
Focused on our EMEA and US regions, this mid-weight Creative Copywriter will work alongside the Associate Copy Director and design team to create innovative, results-focused campaigns with fresh messaging ideas that engage our Gen Z audience. You'll work collaboratively with our marketing, content and commercial teams to generate creative concepts and bring ideas to life through messaging, writing for an exciting variety of platforms, channels and audiences. You will also have the opportunity to work on campaigns for UNiDAYS brand partners like Nike, Samsung, Missguided and H&M.

We're looking for a true creative with a passion for all things language and experience of writing effective integrated, performance-driven, short form copy. You're into ideas as well as faultless execution, excited by pushing the boundaries of a brief and unlocking the true potential of powerful messaging for EMEA and US regions. You're inspired by the rich landscape of youth culture and are able to translate that into integrated marketing campaigns for a Gen Z, student audience.

**Day to day responsibilities**:

- Messaging for projects and campaigns, ad-hoc briefs and marketing materials
- Responsible for the delivery of creative campaigns
- Ideation of creative campaigns
- Deliver consistent creative standards across all copy
- Work with a tone of voice and style guide to deliver best-in-class comms
- Work alongside localisation to create copy that is strong across all EMEA cultures
and languages
- Presenting/selling in creative ideas to other teams and external clients

**What we need from you**:

- Who You Are_
- Excellent written English and communication skills, a technical understanding of language and what makes communications successful
- An encyclopaedic knowledge of words and the language of our student audience
- Able to adapt your writing style to multiple platforms and tones with a set tone of voice and style guide
- Good presentation and workshop skills
- Able to think holistically across channels and create a joined-up messaging campaign that connects to visuals
- Able to consistently meet deadlines set by senior creative managers and keep to scheduled project timings
- You strive to stretch the creative boundaries of a brief and enjoy creative ideation
- You take pride in your work with excellent attention to detail
- Proactive in your own learning and eager to grow
- A confident presenter who is able to rationalise creative decisions and sell an idea
- What You Have Done_
- Similar experience in a creative copywriting role either in-house or agency side, as part of a creative team
- Experience writing for a variety of media and audiences, including but not limited to web, CRM, print, OOH, video, presentations, social media and blogs for B2C and B2B
- Experience taking a marketing/business brief and interpreting it to identify key messages
- An understanding of UX copywriting: writing for end-to-end user journeys and wireframing
- Experience engineering short-form messaging for commercial performance
- An understanding of how digital copywriting can affect and enhance SEO would be beneficial

**Leading together**
- Stakeholder management: Identifies, engages, influences and communicates well with internal and external stakeholders without support, building relationships and managing expectations
- Leading others: Coaches, mentors, develops others in order to achieve business objectives by sharing knowledge and
- Communication: Effectively and appropriately communicates with peers and colleagues across the business, including senior team
- Is open to receiving and giving feedback from any and all
- Collaboration: Involves different perspectives and expertise at all levels, including both regional and global team embers where there are common
- Encourages the building of relationships and connections across the

**Leading self**
- Adaptable: Responds to change with a willingness to learn, excitement and enthusiasm, encouraging others to get involved in new ways of working and thinking to achieve business
- Prioritisation: Prioritisation: Can independently manage and prioritise workload and expertise to have the greatest impact on members, partners and business needs, delegating where

**Leading the business**
- Entrepreneurship: Is initiative orientated and solves problems with appropriate business solutions
- Innovation: Produces new product ideas or creative solutions that have never been imagined before, that drive great value for the

**Perks**:
We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. You'll also be working for a Great Place to Work CertifiedTM company. To find out more about our workplace initiatives, see our exclusive case study with Great Place to Work and be sure to visit our profile for more info