Marketing Operations Analyst

**About Workato**: **Why join us?**: Ultimately, Workato believes in fostering a **flexible, trust-oriented culture that empowers everyone to take full ownership of their roles**. We are driven by **innovation**and looking for** team players**who want to actively build our company. But, we also believe in **balancing productivity with self-care**. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. Also, feel free to check out why: - Business Insider named us an "enterprise startup to bet your career on" - Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world - Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America - Quartz ranked us the #1 best company for remote workers **Responsibilities**: We are looking for an exceptional **Marketing Operations Associate, APJ**to join our growing team. This role is the first Marketing Operations hire at Workato in APJ. This exciting opportunity will tap into your strong project management, attention to detail, and analytical and interpersonal skills to drive the success of our marketing programs in the region. You will be responsible for partnering closely with our APJ-based and US-based marketing teams and our in-region sales ops team. This role is based in APJ and reports to Director, Marketing Operations in San Francisco. In this role, you will be responsible to: - **Marketing Tech Stack**: - Manage and optimize the marketing technology stack to align with business objectives. Spearhead the rollout of new technologies and tools to improve efficiency and drive growth. - Develop and maintain data hygiene workflows, ensuring the accuracy and segmentation of marketing databases by key criteria. - **Reporting and Analytics**: - Build and maintain dashboards and reports in Sigma and Salesforce to track KPIs, pipeline & growth performance, and campaign ROI. Provide actionable insights to marketing and leadership teams. - Co-own APAC marketing's annual pipeline target planning and pacing by extracting forecasts and analyzing historical data to guide regional and global strategies. - **Execution**: - Support Global Marketing and wider Go-to-Market (GTM) team with Marketo & Salesforce campaign creation, tracking, attribution, and lead routing. - Contribute to strategic initiatives in Organic, Paid, Events, and SDR channels - driving measurable increases in pipeline, revenue, and marketing efficiency. - Drive marketing data integrity and standardization across the GTM stack, troubleshooting and optimizing workflows for scalability. - Make sure that opportunities and meetings are tagged correctly in Salesforce on both opportunity and campaign activity levels. - Maintain and manage the APJ Database in Marketo and ensure that proper segments and standardization are adhered. - Partner with GTM, Business Technology, and other cross-functional teams to identify and implement solutions that address business challenges. - **Workato**: - Design and implement Workato recipes to streamline marketing processes and enhance workflow automation. Achieve Workato Automation Pro III. - Maintain and optimize marketing Bots/Genies to maximize marketing productivity. **Requirements**: **Qualifications / Experience / Technical Skills**: - 2-3 years of experience in B2B SaaS Marketing/Sales/Growth Operations experience - A technical bachelor's degree is preferred - Must have experience with Marketo and Salesforce (Certifications preferred but not required). Must have hands-on experience with Outreach as well - Demonstrated expertise in building mature marketing technology stacks, integrating marketing tools to support business objectives, and establishing scalable processes - Ability to work on multiple, simultaneous marketing programs - Must be data-driven, have a natural knack for technology, and be able to demonstrate technical ability **Soft Skills / Personal Characteristics**: - Attention to detail and strong analytical skills is non-negotiable - Self-starter with the ability to drive projects from inception to completion - Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator - Strong analytical skills, adept at pulling, analyzing, and communicating business insights - Natural drive for innovation and creative problem solving - Manage multiple concurrent projects with multiple deadlines - Must possess seamless and precise communication and presentation skills - Exceptional attention to detail and follow-through