Marketing Manager, Anz

**Vacancy Name**
- Marketing Manager, ANZ

**Requisition No**
- VN2173

**Time Type**
- Full Time

**Location**
- Sydney Office

**Additional Location**

**Country**
- Australia

**FIELD MARKETING MANAGER - ANZ**

We are currently seeking a **Field Marketing Manager **to guide marketing efforts in Australia and New Zealand (ANZ). The Field Marketing Manager is answerable for co-developing and implementing marketing strategies to drive customer retention, acquisition and cross-sell. They will develop a deep awareness of the product offerings, and will utilize this understanding to create innovative and engaging marketing initiatives. He/she will work closely with sales, product and marketing directorship to prioritize marketing initiatives according to business priority while maintaining a valuable customer experience. Marketing impact is measured on revenue sourced from marketing leads, brand awareness, new product launch effectiveness, and overall effectiveness in coordinating with other relevant functions and teams. The position will be based in our Sydney office.

Duties** include, but are not limited to**:

- Marketing operations:_
- Develop marketing planning activities including the marketing strategy, prioritization of resources, liaison with key stakeholders
- Interact with business unit guides, present execution plans to them and influence their thinking on marketing projects/campaigns.
- Create and perform integrated marketing campaigns to generate guides.
- Cultivate and perform on talent-specific promotional opportunities (conferences, press releases, bylined articles, etc.) that help to generate guides and build sales pipelines. Continue to develop and innovate around a multi-channel/integrated marketing communications approach.
- Explore and Develop co-branding partnerships
- Work with the Central Marketing Functions (Campaign Team, Sales Enablement, PR and Digital Marketing Teams) to leverage corporate wide marketing capabilities and experience and ensure compliance to corporate marketing standards around PR, Brand, Sales Enablement, Social Media and Campaign.
- Product/Commercial team interface:_
- Co-ordinate integrated, multi-tactical product and marketing programs intended to deliver customer value, drive renewals and build new business.
- Improve commercial teams’ ability to authentically engage with segments through effective scripting and training materials and sessions.
- Assist the adoption and activation of collateral and messaging use by the commercial, product teams - serving as centralized and consolidated voice of business tools and revenue-generating initiatives.
- Process management:_
- Create and maintain collateral development and marketing process consistency.
- Develop and maintain collateral hub/portal for intuitive use by commercial teams.
- Develop and guide internal sales event calendar.
- Identify, leverage and integrate marketing ideas and activities.
- Alone guide projects from problem identification/conception to completion with periodic guidance from line manager.
- BS/BA degree
- 5-8+ years of relevant B2B marketing experience a B2B environment ideally with experience in a services or solutions oriented businesses.
- Ability to effectively present information and reply to questions from senior management, managers, customers and customers.
- Ability to assess complex market landscape and create focused, integrated Marketing plans.
- Ability to implement Marketing plans, with proven track record of success.
- Ability to influence and partner with internal business partners on strategic product objectives and difficulties; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes.
- Self starter with the ability to work freely.
- Excellent program, project and time management and execution skills, with the ability to prioritize and meet deadlines.
- Excellent written communications skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues.
- Strong editing skills; Ability to learn substance of research quickly; Ability to graphically depict key insights; Synthesize generous information on an ongoing basis to inform marketing strategy.
- Demonstrated initiative and resourcefulness; Ability to build relationships and work well across multiple functions
- Work effectively and collaboratively within a global & local marketing team.

**About Us**
- We unlock the possibilities of businesses through the power of people, science and technology.
- We started this industry of people insight more than 40 years ago and continue to lead the market with powerhouse product launches, ground-breaking science and business transformation.
- When you inspire and transform people’s lives, you will experience the greatest business outcomes possible. SHL’s products insights, experiences, and services can help achieve growth at scale.**W