Senior Brand Marketing Director

2 days ago

Brisbane, Queensland, Australia beBeeFieldMarketing Full time US$79,924 - US$106,000
Field Marketing Manager Role

We are seeking a dynamic and results-driven professional to join our revenue marketing team. In this role, you will develop and execute marketing strategies for trade shows and events to raise brand awareness, drive pipeline, and enable sales.

Key Responsibilities
  • Develop comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through in-person and virtual events across North America.
  • Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand, and market data insights to effectively drive business outcomes and ROI.
  • Ensure in-person events align with key business objectives and presence is aligned to event personas.
  • Cross-functionally collaborate as a liaison between sales, partner marketing, brand, product marketing, and lifecycle marketing to ensure alignment on audience, positioning, and product development.
  • Collaborate with marketing ops to report out on event metrics, ROI, and KPIs to stakeholders at all levels.
  • Manage, evaluate, and adjust event marketing budgets and resources.
  • Own, optimize, and identify technology to improve events, both physical and digital.
  • Align with brand and product to personalize field marketing campaigns based on brand positioning and product value props.
Requirements
  • 5+ years of experience driving ROI through trade shows and events.
  • Proven success in developing marketing plans and campaigns.
  • Excellent communication, critical thinking, and problem-solving skills.
  • Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Ability to think strategically and analytically to help advance the brand.
  • Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce.
  • Experience managing and planning event logistics.
  • Willingness to travel to events to support the sales and brand teams (Approx 20-25% of the time).
Benefits

Trimble offers comprehensive core benefits including Medical, Dental, Vision, Life, Disability, Time off plans, and retirement plans. Most businesses also offer tax savings plans for health, dependent care, and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

Equality and Inclusion

Trimble is proud to be an equal opportunity employer and welcomes candidates regardless of race, color, sex, gender identity or expression, sexual orientation, religion, age, disability, veteran status, pregnancy, national origin, marital status, genetic information, or any other protected characteristic.

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