Marketing Campaign Specialist

3 weeks ago

Chadstone, Victoria, Australia Vicinity Centres Full time
About the Role

We are seeking a highly motivated and experienced Marketing Campaign Specialist to join our team at Vicinity Centres.

The successful candidate will be responsible for supporting the development and delivery of Marketing campaigns, programs, and content by asset segment, ensuring alignment to objectives and brand guidelines across all elements of the campaign mix.

Key Responsibilities
  • Support end-to-end campaign planning and management.
  • Project manage campaign deliverables and milestones, ensuring up-to-date tracking of deliverables and deadlines.
  • Contribute to successful campaign operationalisation and delivery across all elements and touchpoints.
  • Collaborate with the Brand & Marketing teams to develop and deliver the asset segment digital and social content plan to drive acquisition, retention, and engagement.
  • Establish strong relationships with key stakeholders to enable the successful development and delivery of campaigns.
  • Ensure that all elements of the campaign are optimised to deliver campaign objectives.
  • Accountable for on-time delivery of nominated campaigns and programs for the asset segment.
  • Responsible for campaign reporting that drives insights for future activity.
  • Responsible for end-to-end compliance of campaigns across all corporate policies and legal requirements.
Requirements
  • You will have supported in end-to-end campaign development and management of omni-channel campaigns.
  • You have a broad understanding of the marketing mix to drive positive commercial outcomes.
  • Ability to effectively brief subject matter experts and/or agencies on different aspects of a campaign and help shape the proposed solution/response, adding value and ensuring acute attention to detail in the proposed delivery.
  • Demonstrated experience in delivering content plans across social and digital channels.
  • Experience in project management to effectively meet deadlines.
  • You have ability, agility, and appetite to understand and deliver tailored and customised campaigns to support different segments and consumer needs.
  • You have leveraged consumer insights to tailor a campaign to deliver real results.
  • A marketing or equivalent degree qualification is highly desirable.
What We Offer
  • Flexible working options.
  • Birthday leave & purchased additional leave.
  • $1,000 worth of VCX securities rewarded for eligible team members.
  • Internal mentoring program.
  • Generous Parental Leave.
About Us

Vicinity Centres is a leading retail and shopping centre operator in Australia, with a portfolio of iconic destinations that offer a unique experience for customers. We are committed to creating meaningful places where communities connect, and we are seeking talented individuals who share our vision to join our team.

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