Marketing Campaign Coordinator

6 days ago

Chadstone, Victoria, Australia Vicinity Centres Full time

About Us

Vicinity Centres is redefining the way Australians live, work, and play. We own and manage some of Australia's most iconic retail destinations.

We are driven by a passion to create vibrant communities that connect people and deliver lasting value.

Job Title: Marketing Campaign Coordinator

Role Purpose

The Marketing Campaign Coordinator will support the development and delivery of marketing campaigns across various asset segments, ensuring alignment with objectives and brand guidelines.

This role involves utilizing consumer research and insights to inform marketing frameworks and toolkits tailored for our asset segments, as well as coordinating campaign execution and delivery.

The successful candidate will collaborate with Brand & Marketing teams to create engaging content for multiple channels, including web, digital, email, video, and social media.

Key Accountabilities

  • SUPPORT end-to-end campaign planning and management.
  • PROJECT MANAGEMENT of campaign deliverables and milestones, ensuring up-to-date tracking of deadlines.
  • CONTRIBUTE to successful campaign operationalisation and delivery across all elements and touchpoints.
  • COLLABORATE with Brand & Marketing teams to develop and deliver asset segment digital and social content plans.
  • ESTABLISH strong relationships with key stakeholders to enable campaign success.
  • ENSURE campaign optimisation to deliver objectives.
  • ACCOUNTABLE for on-time delivery of nominated campaigns and programs.
  • RESPONSIBLE for campaign reporting and analysis.
  • Administrative and reporting duties include preparing reports, attending meetings, and monitoring campaign performance.
Requirements

Essential Experience

  • SUPPORTED end-to-end campaign development and management of omnichannel campaigns.
  • Broad understanding of the marketing mix to drive positive commercial outcomes.
  • Able to brief subject matter experts and agencies effectively.
  • Demonstrated experience in delivering content plans across social and digital channels.
  • Project management skills to meet deadlines.
  • Able to tailor campaigns to different segments and consumer needs.
  • Leveraged consumer insights to drive campaign results.

Desirable Qualifications

  • Foundational marketing knowledge.
  • Understanding of the retail and shopping centre environment.
  • Knowledge of social and digital channels' role in engaging audiences.

Prioritised Skills

  • Effective communication and collaboration.
  • Ability to streamline communication and information collection/disbursement.
  • Work under pressure, multitask, and manage competing priorities.
  • Find solutions to challenges.
  • Prepare presentations and present to stakeholders.
  • Understand go-to-market requirements.
Benefits

Vicinity Centres offers a competitive salary package, flexible working options, birthday leave, purchased additional leave, $1,000 worth of VCX securities, internal mentoring program, and generous parental leave.

Our benefits program focuses on creating an awesome place to work, where our people are rewarded and recognised.

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration, and Excellence, which guide everything we do and shape meaningful places where communities connect.

Vicinity Centres is committed to diversity, equity, and inclusion, and we welcome applications from all sectors of the community, particularly Aboriginal and/or Torres Strait Islander peoples.

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